Is it better to use a telemarketing company or a telemarketing freelancer?

Nowadays, when looking for an outsourced B2B or B2C marketing campaign, there is so much out there in the big wide world. As a business, there are many questions that might arise when looking for marketing activity. Whether you want to be look for in-house or out-sourced, or what kind of marketing channels you want to be going after, how much you want to spend – the list goes on really. One question that we keep on seeing cropping up is why is it better to use a telemarketing company in comparison to a freelance telemarketer.

On the outside, it may seem like these services are very similar so the quality of service that they provide must be the same. However, this could not be further from the truth. Here’s why we think outsourcing to a company is way better than hiring a freelance…


Outsourcing is extremely advantageous to businesses for a number of different reasons. It helps companies to have a more streamlined business as it helps them to reduce their labour costs by a significant margin. When a company utilises a third-party’s services, it enlists the help of professionals to complete certain tasks that are done better in comparison to the in-house capabilities of the company. 

Cost savings aren’t the only advantage to outsourcing your telemarketing. Aside from cost savings, outsourcing enables businesses to utilise their time well and use their resources to concentrate on critical aspects of the business, thereby resulting in further growth and improvement.  

Not only this, with outsourcing comes security. Lead generation companies have a lot more to lose if a campaign doesn’t go well – they can’t hide away like freelancers can, they have to face the music if there is a bad campaign. Therefore, outsourced companies are more likely to be way more transparent than a freelancer. For us, we provide call recordings & more to make sure that there is full visibility over the campaign. This means that businesses and clients are kept on track with each other, and there is open conversation to ensure that the campaign is as successful as it could possibly be. 

Additionally, an outsourcing company also enables an enterprise to scale their outsourcing term in alignment to their actual eneds wehereas freelancing is just one person. 

Lastly, but by no means least, companies are able to also improve their efficiency and productivity when outsourcing. Outsourced companies are able to hire professionals with experience and specialised skills and therefore are better-equipped and more effective in performing the campaign as it is their area of expertise. 


On the outside, it may seem like freelancers are cheaper and easier to deal with rather than an outsourced company. However, freelancers are at liberty to take on tasks and functions from a varied clientele of many companies. As freelancers are responsible for a number of contracted jobs, the quality of their output could be subpar to that of the client’s specifications. 

Not only this, freelancers aren’t held to such a high standard as companies when it comes to security. Since freelancers have the freedom to work on projects conjunctly, this poses a security risk for companies that share data or infomation. This information could be misused, mishandled or unintentionally exposed if a freelancer isn’t careful. 

So, for your own peace of mind, we can see why outsourcing can outweigh freelancing in terms of telemarketing campaigns. Outsourcing offers an efficient and effective alternative to hiring in-house or hiring in a freelancer. There is also opportunity to upscale the campaign with an outsourced company, whereas hiring in-house/hiring a freelancer doesn’t give that luxury. 

As always, when looking for a marketing solution, it is so important to be well-informed first about the advantages and disadvantages to any campaign. Our services are here to help you make an informed decision. To discuss our services further give us a call on 0333 207 0540 or email us on or

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