How to boost event ROI

We have had some extremely successful telemarketing campaigns in the events sector. Events works very effectively with telemarketing, as they are one of the most effective ways to generate high quality leads and opportunities. You can see a great return on interest when going with a telemarketing agency as getting the right people to attend […]

Start-up’s & Lead Generation – A match made in heaven!

Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from  investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]

Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry. We’re not going to lie to you, there is always risk when it […]

How a Telemarketer can Benefit Your Business

Mouse and keyboard

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI. Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have […]

Why Cost Per Lead Isn’t Always Best

In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right?   Technically, yes.   However, with this type of ‘deal’, you are almost certainly sacrificing the quality of […]

Telemarketing with a Sprinkle of LinkedIn

cupcake with sprinkles

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]