How to boost event ROI

We have had some extremely successful telemarketing campaigns in the events sector. Events works very effectively with telemarketing, as they are one of the most effective ways to generate high quality leads and opportunities. You can see a great return on interest when going with a telemarketing agency as getting the right people to attend an event is pivotal to achieve a return on investment.

Whether it’s a fabulous party, a glamorous dinner or a corporate conference, events are a great way of bringing likeminded people and organisations together. Events provides platforms for sharing knowledge, networking opportunities and allowing the host to present themselves as the number 1 within their industry. Hosting an event is extremely stressful but you can reap such great rewards from it.

So, you’ve sent out the invites, and you’ve received nothing in return. How do you get all of your potential attendees to actually engage with and commit to your event? How do you measure the success of your event once it’s over? That’s where you can utilise the skills of telemarketing as the power of voice contact allows you to reach invitees on a more personal level. Speaking to someone one-on-one is the most direct form of marketing – you are able to gauge their interest.

You are able to fully reap the benefits of telemarketing by being able to target the right people. Many decision makers may be extremely hard to reach by email or other digital channels. As stated above, telemarketing offers a more direct way to engage with your target attendees. In addition to this, direct telemarketing allows us to tailor our approach to the attendee, altering the value and benefits to each individual by speaking to them directly and understanding their interests.

A two way conversation is always good to have – it forms the building blocks of a great relationship. By us calling your prospective customers first, you are able to have personal contact with your prospect, and they are able to have a bit of an insight to your business before attending your event.

Another useful thing for your company to take into account is that by talking to your prospects in a two-way conversation, you can begin to understand more about them before the event. In addition to utilising this to see how many attendees there will be, you will be able to use the information to help the sales team convert new clients.

In essence, telemarketing is the most effective & direct way in order to maximise return on investment  from any event that you hold, as telemarketing is able to get as many attendees as possible and then, if it is the way that your business layout works, you are able to nurture these attendees into prospects & ultimately new clients. This approach is great to use as a one-off when you have a certain event on, or in combination with a comprehensive outbound lead gen strategy. Either way, you are guaranteed to see a significant return on investment and a significant difference in results.

Need us to help with booking up your events? Call us today on 0333 207 0540 to find out more about our lead generation services.

Start-up’s & Lead Generation – A match made in heaven!

Efficiency is key for start ups within their business model.

A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from  investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to deal with. Tech companies in particular, rely quite heavily on investment to continue research with their ROI coming in later on.

A good Lead Generation agency will integrate themselves fully into your company – essentially placing themselves as an extension of your business. By getting under the surface of your company, the outsourced Lead Generation Agency  can learn everything that they can to best represent your brand.

In order to fully appreciate and benefit from the hard work of a Lead Generation agency, you will need to have a solid, effective follow-up process to any leads generated and a strong sales process in place in order to fully achieve the results that you want to achieve. For any Lead Generation company – they may able to provide you with the highest quality leads – but it is up to you to get them over the line and convert them in to full, paying clients.

We here at The Lead Lab love working with start ups and SME’s. Being a SME ourselves, we thrive on building sustainable and lasting relationships with clients as well as leads. We can help to work with start-up companies to help them to refine (or fully develop) their sales process and help them get them over the line. Our hot-key campaigns work really well with start-ups as we can warm the lead up for the sales director and then move them immediately onto them becoming a full sales lead.

The Lead Lab prides itself on being an agency that has a bit of science thrown in. We specialise in high performance B2B telemarketing campaigns – call us today on 0333 207 0540 to find out more about how our expertise can help your business grow.

Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry.

We’re not going to lie to you, there is always risk when it comes to planning a telemarketing campaign – but then again, there is a risk with anything in life. There are many things that have to come into consideration when you are planning a telemarketing campaign. For extremely niche industries with this concern, we have specialised the way in which we deal with the process in order to answer any questions. As a result we can exactly determine how to create and tailor the campaign to make it a success.

Targeting the targets

If you have a business, you have a market. Even if it is very niche, every industry has a target market. Firstly, before we start your campaign, one of the first things that we do is look into understanding the types of businesses that you want to be working with. Some factors include the company size, turnover, location (local, national or international).

What’s the data?

When we find out all of this, we generally do some research to get an idea of approximately how many businesses will fall into your target market for a B2B campaign. In this way, we will be able to determine any other information that we need as well as what kind of campaign would work the best with you M.O. For example, for one company based in London, face to face appointment-setting might work the best for them. For another based in Devon, hotkey phone calls might work better for them. It is through this that we are able to see what size campaign will increase your ROI the most and allow you to have the most optimal results.

It may be said that for nicher industries and businesses, the data for extremely narrow target markets can be exceedingly harder to source. However, never say never. It doesn’t meant that it is impossible, it just means that maybe a shorter, more concise lead generation campaign would be the best for you. We always are aiming for the highest quality leads, and by having the sufficient amount of data to run a successful campaign and targeting the businesses you really want to be working with, rather than broadening your target market over what you actually what to be targeting and providing your company with low quality leads, we can actually make sure that the the leads that we generate for you are high quality and suitable for your business.

1 prospect, 2 prospect, 3 prospect, 4…

One concern that certain businesses may have with a narrower target market is the number of prospects that will be available for you to speak to and, whether you might actually be already speaking to certain prospects. Although in a lead generation campaign, we would not be fully selling to your potential prospect over the phone, we do still like to be able to fully deliver an accurate and compelling pitch with all the information that we have at our disposal  in order to ensure that the leads we return to your sales directors or pipeline are fully qualified and of the highest possible quality. Even if the sales pitch is slightly more complicated, we are the experts and we will simply adapt the campaign to account for this – it also doesn’t necessarily mean that the B2B telemarketing campaign was not a success.

To sum up, we can see that it is extremely unlikely that your business is too niche and unique for telemarketing. Telemarketing is the most direct way to help your business grow. Our lead generation and appointment setting campaigns are tailored to help your business – we will always be transparent and upfront about how beneficial a campaign would be. We have multiple lead generation solutions for you to choose from so The Lead Lab are certain to be able to benefit you greatly in some way.

Give us a call today on 0333 207 0540 to discuss your lead generation requirements further.

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is untapped in its potential – and we here at The Lead Lab are excited to announce our LinkedIn Lead Generation Campaign package.

Sit back, relax and let your sales pipeline build up by itself. Through our LinkedIn package, you can further increase your sales pipeline by maximising the way that you generate B2B leads digitally. In utilising your own LinkedIn profile, you are able to create a personalised and warm pitch to your prospective client. Through us growing your network, with targeted connection requests to businesses and job titles of people that you want to be working with means that you are able to expand the field of potential clients exponentially. In addition to this, a tailored message to each of these prospects can get you great leverage in front of prospects that are otherwise difficult to reach.

We are able to expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive more inbound traffic to your own website. It’s the perfect way to generate business leads whilst building your own personal brand, and the benefits of this will keep on reaping yourself long after any campaign with us can end.

Get in touch today to find out more about how we can get your LinkedIn campaign started up. Each campaign is fully customised to your needs and targets and we are completely transparent in our reporting system, involving constant adjustments to ensure maximum results. Call us on 0333 207 0540.

Slow and Steady Wins The Race

We have all heard the old adage ‘slow and steady wins the race’, and yes it is quite applicable to life, but funnily enough it can also be applied to telemarketing. It is a bit odd, most people think of sales as fast-paced, high energy kind of environment, but sometimes it pays off being slower across the mark. We show below how beneficial it is to take your time when setting up your business’s outsourced telemarketing services.

Practice makes perfect, and we like to practice a lot. One of the reasons that we are so thorough in the way that we set up campaigns is that we essentially become an extension of your business. We need the time to integrate ourselves deep into your M.O. in order to make sure that we are doing your company justice. This integration is due to the fact that we become essentially a part of your business – specifically for creating you new business and clients! Whilst we do understand that most clients do want to get up and running quickly, it is imperative that this initial period isn’t rushed. We need to have the time to be completely saturated in your business – we are professionals, but being professional means that we don’t want anything bad to happen. It definitely takes time. We want to do the best that we can do for your company and your campaign – and I’m sure that you would agree with us on that!

On a similar level, once a campaign has started, it can be easy to get caught up in it and want to see the results immediately! But telemarketing can be seen as being just like losing weight and getting fit – it takes time to see the results that you would want.  It is so beneficial for campaigns to wait to build up traction, we are an investment that will definitely pay off. Having that investment in long-term telemarketing campaigns do pay off, you just have to be patient. We are not here to be a quick fix for your business, part of our business is to build long-term relationships with our clients – we want to have a beneficial and fruitful business partnership for years to come.

We understand that after making an investment, some concerns may crop up if you aren’t seeing the results immediately that you would like to see. We understand that concerns after 1 month are common – it doesn’t meant that campaigns aren’t working, it just means that developing your returns on investment does take time. We have found that the best campaigns come when clients understand that long term telemarketing campaigns have long sales cycles.

As you can see – success is not always instant. In the case of the tortoise, and telemarketing, slow and steady will always win the race.

If you require any lead generation for your business – get in touch with us today on 0333 207 0540 and start your business growth!

Dusting off the New Year Blues

How many of you have stuck to your New Year’s Resolutions? We can imagine that many a’ dry January have been ditched and gym memberships neglected, for what starts as a resolution, almost always ends in tradition (which ironically is to not carry out your new year’s plans). As the first month of the year has come, we can reflect on the start of 2019 and decipher whether it was what we had hoped for.

January has historically been a good month in the telemarketing industry – which increases the pressure for us to kick-start the year on a high. With businesses making decisions on their budgets for the year ahead, it means they can consider lead generation as part of their marketing plan. This is fantastic news for us because it means we get to talk to new prospects who are actively looking to know more about what we do.

Winning new business is always exciting for us – as it is with anyone – because we love building new relationships and learning about new business cultures. It’s always a breath of fresh air when we acquire a client whose industry we haven’t worked in before because it expands our experience base. We’re extremely confident in our telemarketing and lead generation processes, so no matter what industry our client is in, as long as it’s B2B, we’re sure we can accommodate them and help them grow their business.

Another reason 2019 is also an exciting time is because it means we can build our relationships with existing clients. Many of our current clients such as Douwe Egberts (link) and The FD Centre (link) have been working with us for years now, this is the kind of relationship we aim for with our clients because it allows us to become a core part of their team and work on an on-going basis. This is always where we get the best results because our telemarketers can build up a meaningful pipeline and an on-going rapport with prospects, giving our service a top-quality customer service facet.

It’s important to note that during a telemarketing campaign, not every single person that picks up the phone will be ready for your product or even think that they need your product, but introducing your business is the most important part of what we do, because when they do come to the conclusion that they are ready to become a customer and benefit from your offering, your business will be at the forefront of their minds.

January 2019 has been our best month to date, which is fantastic news for everyone here at The Lead Lab including the telemarketers, the management team, sales team and marketing team! As a unit we have managed to make the first month of the year very successful and as we mean to go on. We’re all looking forward to seeing what the rest of the year brings us.

If you’re looking for a new channel to add to your marketing strategy this year, contact us on 0333 207 0540 for a non-committal chat.

Looking back on 2018….

2018 was an exciting, busy, and ever-changing year for us over here at The Lead Lab. Looking back on the year has allowed our team to focus not only on our accomplishments but also to evaluate and improve on ways to overcome any challenges that came our way.

Looking back on 2018

Whilst we reflect on the year that we have had, we can celebrate the exponential growth of the company. The Lead Lab has grown in leaps and bounds in the past year and our team has expanded to the biggest that it has ever been, meaning that our office is livelier than ever. Of course we all get the job done, but there are definitely some hijinks that occur within the office! This jovial feeling puts us in a great place to take on the cold dark days of the New Year.

 

Speaking of the team growth, much can be said for the way that this team growth that has motivated us more than ever as the business has thrived over the year. We have cultivated new relationships with the fantastic companies of Hale Events and Munroe Sutton alongside many more. With these new relationships came more opportunities for our business development executives to work in new, interesting and varying sectors. As a result of this, we now have experience and knowledge in multiple different business regions that we previously had none!

 

In addition to this, we have maintained and upscaled old relationships such as that of our one with Douwe Egberts. Over the past year, we have grown their sales exponentially and both we and they have thrived off of our relationship together. We look forward to taking on 2019 with them as we aim to emulate as well as exceed our success of the last year.

 

We cannot write this blog post without mentioning our sister company, Home Lead Gen. As in the years before, Home Lead Gen has grown from being our little sister to having one of its most successful and profitable years yet. After an extremely successful 2018, they are well set for a stellar 2019. As both companies go from strength to strength, there are huge opportunities to be gleaned from both The Lead Lab and Home Lead Gen.

 

So after looking back on 2018, what are we hoping for the year to come? We’re hoping to start off the new year with a bang. Our wishes for the new year are to generate responses from hard-to-reach prospects, develop business within new sectors and deepen existing client relationships. Our goals for 2019 is to push for even more expansion, growth and success. 3 qualities that will no doubt be achieved.

How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.

Why Cost Per Lead Isn’t Always Best

Why cost per lead isn't always best

In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right?

 

Technically, yes.

 

However, with this type of ‘deal’, you are almost certainly sacrificing the quality of those leads. After trying this model, we found that volume quickly became the top priority to our telemarketing agents, which is the often the case for most businesses utilising this model. Understandably, businesses want to generate as many leads as possible in order to make the most amount of money that they can. However, this comes with compliance and quality issues.

 

In our eyes, quality should always be favoured over quantity, not only because we want to provide a high standard of service whereby our clients receive leads that are actually hot, but we know that the high-quality leads result in a higher chance of converting into new business, which aligns with our core company goal – to increase sales and revenue for our clients through telemarketing.

 

Choosing a Pay Per Lead business can also mean paying for leads that have also been sold to your competitors, which is how these models optimise efficiency; re-using data and selling them to multiple businesses for maximum profit. As a result, it’s more than likely that these contacts have already been offered the service you’re about to introduce, meaning they’ll have either already selected a competitor, or made the decision that they don’t want or need the product due to a competitor’s pitch. Our telemarketing ensures that all leads generated are exclusive to our clients, and therefore have a much higher chance of converting.

 

With our long-standing day rate model, we don’t profit much from a ‘one-off’ telemarketing campaign, simply due to set up costs and training. The only way we are successful is if our client rebooks and uses us as a part of their ongoing marketing strategy. This means that our clients can be rest assured that we are fully invested in their interests; doing everything we can to enforce the success of their campaign and produce good results accordingly.

 

Having a fixed day rate allows our clients to know exactly how much they’re spending each month, meaning they can forecast their costs in advance without any unexpected increases. This gives our clients more flexibility when planning their marketing strategy for the year and allows them to easily include us as a long-term ongoing outsourced service.

 

 

If you want to find out more about our telemarketing and lead generation services, get in contact on 0333 207 0540.

A Long Summer of Sales

Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth.

A LON SUMMER OF SALES

In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times in the season, therefore making contact rates difficult to maintain. Due to this difficulty in communication, June – August have always been our worst months, and until now, we have always accepted that.

 

However, this year has been different.

 

We looked back at the previous patterns of highs and lows and decided to do something about it. We ramped up our marketing and created a specific strategy to try and increase our brand awareness and emphasise our existence at a time where the contact rate was the lowest. From doing this, we found that we had built up a pipeline of interested prospects that we could speak to at a time that suited them best.

 

By making changes to our usual marketing plan and trying new channels, our whole sales pattern changed, which has shone a huge light on how significant marketing is for any company’s growth. This is the message we try to convey when speaking to prospects about lead generation; regardless of pre-determined opinions, it’s important to try new avenues and channels as one may be the catalyst to success.

 

When prospects are considering using telemarketing and lead generation, we urge them to think long-term. Our ultimate goal is to become a part of their ongoing marketing strategy, and to do that we need to provide good results. This consequently means that the only way we profit is if the client rebooks, and if they rebook, it usually means they are happy with the results produced from the campaign. This gives our customers solace as they know that in order for us to be successful, we need our clients to be successful.

 

Due to the incredible weather we’ve had, we have been able to do a lot more team activities. We’ve had barbeques in the sun over lunchtime, end of week meetings in beer gardens and sports day socials. As a company, we feel like this has really boosted morale and raised spirits within the office, which has shown in our results. For us, creating an environment that’s enjoyable to work in has always reflected in the success of the business.

 

If you’re looking for a new marketing channel to increase sales and boost business growth, get in touch on 0333 207 0540.