Start-up’s & Lead Generation – A match made in heaven!

Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from  investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]

The Lead Lab take a step into the future by introducing Bitcoin as a method of payment

Unless you have been living under a rock for the last couple of years it’s likely you have heard of the cryptocurrency, Bitcoin. Only continuing to increase in popularity and value, many experts and influential figures – such as the likes of Elon Musk – have already thrown their support behind the cryptocurrency and its […]

Outsourcing vs in-house – how moving to outsourcing could lead to an increase in leads

We all want our businesses to be successful and one way to achieve this is to make sure every aspect runs as efficiently and profitably as possible. Sometimes one of the simplest and quickest ways to accelerate this is by analysing which areas are underperforming and then outsourcing that part of the business function to […]

With normality on the horizon, don’t let naivety make your business get left behind

After a troubling year for many businesses, I think we all felt like we were letting out a deep sigh of relief when Boris announced his road map for getting us back to normality. And so with just a few weeks to go until businesses start reopening and office workers return, our question for you […]

The New Normal – Through the Eyes of the Marketing Manager

As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]

The New Normal – Through the Eyes of the Managing Director

As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]

The New Normal – Through the Eyes of a B2B Telemarketer

As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]

Start/Stop – When is it ever good to stop a marketing campaign?

We know – it seems weird to say, that we could want to stop a campaign, but hear us out. Sometimes, in marketing, there is good revenue and bad revenue. Occasionally, the bad revenue can outweigh the good revenue for both the client and the company. In this case, it doesn’t do anyone any good […]

3 Things You Should Be Asking Your Lead Generation Company

Maintaining an ever-evolving marketing and lead generation strategy is key for businesses to survive. If you want your business to find success, it’s vital that you make lead generation an integral part of your strategy.  We hear so often from clients that they have been burnt before by Lead Generation and telemarketing companies. Whether you’re […]

5 Lead Generation Tactics to Complement B2B Telemarketing

For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem.  When done right, blogging and posting on social networks as part of a […]

Is it better to use a telemarketing company or a telemarketing freelancer?

Nowadays, when looking for an outsourced B2B or B2C marketing campaign, there is so much out there in the big wide world. As a business, there are many questions that might arise when looking for marketing activity. Whether you want to be look for in-house or out-sourced, or what kind of marketing channels you want […]