In today’s competitive business landscape, every marketing effort must deliver a significant return on investment (ROI) to justify its existence. However, achieving the best ROI from your marketing activities is no small feat. It requires careful planning, strategic execution, and a deep understanding of your target audience. In this blog, we will explore effective strategies […]
Can your old data be useful?
Here at The Lead Lab, when assessing new clients, part of our scouting process is to identify untapped opportunity and potential value in a business; value that can be profitable for our clients. It is part of what makes our services ideal for businesses looking to grow, as our clients often find our telemarketers can […]
3 Things You Should Be Asking Your Lead Generation Company
Maintaining an ever-evolving marketing and lead generation strategy is key for businesses to survive. If you want your business to find success, it’s vital that you make lead generation an integral part of your strategy. We hear so often from clients that they have been burnt before by Lead Generation and telemarketing companies. Whether you’re […]
5 Lead Generation Tactics to Complement B2B Telemarketing
For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem. When done right, blogging and posting on social networks as part of a […]
Is it better to use a telemarketing company or a telemarketing freelancer?
Nowadays, when looking for an outsourced B2B or B2C marketing campaign, there is so much out there in the big wide world. As a business, there are many questions that might arise when looking for marketing activity. Whether you want to be look for in-house or out-sourced, or what kind of marketing channels you want […]
Why telemarketing can be successful for you!
We understand that you may feel apprehensive when investing in a telemarketing plan, but the best way to experience power over your competitors is to include telemarketing in your strategy. Using internet marketing can be a disadvantage when trying to close the sale as most leads aren’t directly communicating with you. They are just reading […]
Telemarketing – The Heart of Multi-Channel Marketing
It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world. In today’s technological […]
Why you should outsource your Appointment Setting Services
How many times have you missed a doctor or dentists’ appointment? It’s sometimes so difficult in daily life to remember each and every little thing that you need to do. This is where we come in to help. Through our appointment setting services, we can make sure that the little things don’t get lost and […]
4 Lead Generation Tactics to Complement B2B Telemarketing
One of the biggest Lead Gen challenges for marketers in 2019 is getting prospects over the line to convert. When done correctly, B2B telemarketing works well. When done in conjunction with other Lead Generation tactics, B2B telemarketing works incredibly well. Blogging and posting on social networks as part of a B2B telemarketing strategy will definitely […]
Why you should be using LinkedIn to maximise your Lead Generation Campaign
It is very rare to find someone nowadays that doesn’t have any form of social media. Be it Facebook, Twitter, Instagram or LinkedIn – whatever your poison of choice, there is definitely a social media of some sort for you to dig your teeth into. Social Media is invaluable to Lead Generation – if you’re […]