Telemarketing with a Sprinkle of LinkedIn

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that.

TELEMARKETING WITH A SPRINKLE OF LINKEDIN

As an optional add-on, we team up with The Social Media Lab to supercharge our services to a different level. The Social Media Lab is our sister business and specialise in all things digital marketing, including Social Media Management, Facebook Advertising, Social Lead Generation and much more. We use their ‘LinkedIn Lead Machine’ to go hand-in-hand with our telemarketing process to maximise results.

 

The ‘LinkedIn Lead Machine’ is a new method of targeted prospecting to find potential new clients on LinkedIn. The Social Media Lab establishes a set criteria to match your target market and then connects with the appropriate contacts on your behalf, before sending them a personalised 2-staged message to explain the offering and why it would be suited to their business.

 

If a prospect responds positively, they are passed immediately to the telemarketer to follow up via a telephone call and/or email marketing. Evidence shows that a hot lead which is left for more than 48 hours becomes cold and uninterested, which is why this process is paramount.

 

Using a range of marketing channels is key because it allows us to achieve the best possible results. Utilising different touchpoints to reach the prospects who are most likely to be interested in your product, and by using multiple platforms to do so, you can appeal to the prospect in a way that is more suited to them as a personal preference; Heightening conversion rates and, in turn, increasing your sales.

 

We have had great success with this process, and although it is completely optional, we highly recommend this to get the upmost out of your campaign.

 

To find out more about this service, get in touch on 0333 207 0540, or alternatively, you can get in touch with the Managing Director of The Social Media Lab, Joe Rowbotham, on 0333 207 0549.

Adapting To Become Experts In Every Industry

In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour.

Adapting to become experts in every industry

In order to execute this, the first aspect is in-depth product training. This is something we invest a lot of time in before a campaign starts. We effectively want to become a part of your team. We understand that we will never know the product/service as well as the CEO does, but your terminology will become our second language, and our aim is to represent your company with the same enthusiasm and desire as your employees.

 

The upside for you is that you are – metaphorically speaking – gaining a new employee in the shape of one of our sales executives, without any of the employment pains. These pains include obligations such as sickness and holiday; any time off taken by the telemarketer are paid for by us, after which we then add the missing days to the end date of your campaign, meaning you don’t lose any money. Nowadays recruitment fees are colossal, which often makes it hard to increase your company headcount without facing a hefty bill. Another key issue is motivation, however, outsourcing means that your telemarketer will be in a room full of other enthusiastic sales people, providing healthy competition and an invaluable office buzz to assure your allocated telemarketer will be driven to pick up the phone. This is often a hard environment to recreate for in-house telemarketers in a quiet office.

 

Although our desire is to obtain a long-term relationship with each and every client, the reality is that sometimes this doesn’t happen. We don’t require long-term commitment when entering into a relationship with a new client, because we don’t want them to feel trapped. We think it’s important to prove concept and gain trust. Our service can be turned on and off like a tap, meaning we can downscale when needed, and more positively, upscale when things are going well. This is the sole reason why it’s so important for our telemarketers to be diverse and flexible because they could change clients (and industries) multiple times throughout their time with us.

 

We already have lots of experience in a wide range of industries. including the education sector – providing Mathletics software to schools, the hospitality sector – providing coffee to large corporate businesses including stadiums and hotels, and lastly, but not limited to, the energy technology sector – providing LED lighting to warehouses and factories. We’re never scared to apply our service to new industries we haven’t worked in before. This is because we passionately believe in what we do and ultimately, if it doesn’t work, we don’t want to waste your time or ours. We can say that we tried, and we learn from the experience, although this very rarely happens.

 

If you’re thinking of outsourcing lead generation, but you’re not sure how it would apply to your sector, get in touch with Joe McWilliam, our Sales Director here at The Lead Lab, to find out how we could benefit your business specifically and increase your business growth.

 

Call 0333 207 0540 today.

GDPR Storms ‘A Coming!

The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR)  is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over their personal data, and will be enforced throughout the whole of the EU.

Although the sound of the acronym will currently be giving a lot of people ‘the shivers’ due to the sheer severity of the breach fines (up to 2-4% of your annual turnover – yes, you read right…turnover, not profit) it will ultimately be beneficial for everyone. Having control over your personal data will bring spamming and unsolicited contact to an abrupt halt, which is good news for everyone, including those in the marketing industry. It’s good news for consumers because they will no longer be harassed by businesses, and it’s good news for organisations because it will bring back that element of trust, with consumers knowing their data is being handled correctly and professionally.

 

Here at the Lead Lab, everyone in our database has the right to access to all of their personal records on demand, when requested. This is a policy that we have always had in place, however, it becomes even more relevant with stricter laws coming in to place. As an extension to this, it’s important to recognise that all of our records are stored on a server based in the UK, with regular backups and restricted, safe password access.

 

All of the data we use for our telemarketing campaigns is kept with an audit log, so we can demonstrate exactly where our data came from and when we obtained it. It’s important to note that all of our records are direct opt-ins; meaning there is no assumed opt-ins or pre-ticked boxes. All of this information is currently being prepared for our website, so anybody can familiarise themselves with our policies and rest assured that we go above and beyond to make sure we are compliant with all regulations.

 

We always ensure that our processes are in the best interest of the people we are engaging with, which is why we think it’s important to talk about GDPR and make people aware of the changes that are going to occur in the now very near, future.

 

If you have any questions around the subject of GDPR or are interested in learning more about our lead generation services, please don’t hesitate to get in touch on 0333 207 0540.