In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour.
In order to execute this, the first aspect is in-depth product training. This is something we invest a lot of time in before a campaign starts. We effectively want to become a part of your team. We understand that we will never know the product/service as well as the CEO does, but your terminology will become our second language, and our aim is to represent your company with the same enthusiasm and desire as your employees.
The upside for you is that you are – metaphorically speaking – gaining a new employee in the shape of one of our sales executives, without any of the employment pains. These pains include obligations such as sickness and holiday; any time off taken by the telemarketer are paid for by us, after which we then add the missing days to the end date of your campaign, meaning you don’t lose any money. Nowadays recruitment fees are colossal, which often makes it hard to increase your company headcount without facing a hefty bill. Another key issue is motivation, however, outsourcing means that your telemarketer will be in a room full of other enthusiastic sales people, providing healthy competition and an invaluable office buzz to assure your allocated telemarketer will be driven to pick up the phone. This is often a hard environment to recreate for in-house telemarketers in a quiet office.
Although our desire is to obtain a long-term relationship with each and every client, the reality is that sometimes this doesn’t happen. We don’t require long-term commitment when entering into a relationship with a new client, because we don’t want them to feel trapped. We think it’s important to prove concept and gain trust. Our service can be turned on and off like a tap, meaning we can downscale when needed, and more positively, upscale when things are going well. This is the sole reason why it’s so important for our telemarketers to be diverse and flexible because they could change clients (and industries) multiple times throughout their time with us.
We already have lots of experience in a wide range of industries. including the education sector – providing Mathletics software to schools, the hospitality sector – providing coffee to large corporate businesses including stadiums and hotels, and lastly, but not limited to, the energy technology sector – providing LED lighting to warehouses and factories. We’re never scared to apply our service to new industries we haven’t worked in before. This is because we passionately believe in what we do and ultimately, if it doesn’t work, we don’t want to waste your time or ours. We can say that we tried, and we learn from the experience, although this very rarely happens.
If you’re thinking of outsourcing lead generation, but you’re not sure how it would apply to your sector, get in touch with Joe McWilliam, our Sales Director here at The Lead Lab, to find out how we could benefit your business specifically and increase your business growth.
Call 0333 207 0540 today.