How to boost event ROI

We have had some extremely successful telemarketing campaigns in the events sector. Events works very effectively with telemarketing, as they are one of the most effective ways to generate high quality leads and opportunities. You can see a great return on interest when going with a telemarketing agency as getting the right people to attend an event is pivotal to achieve a return on investment.

Whether it’s a fabulous party, a glamorous dinner or a corporate conference, events are a great way of bringing likeminded people and organisations together. Events provides platforms for sharing knowledge, networking opportunities and allowing the host to present themselves as the number 1 within their industry. Hosting an event is extremely stressful but you can reap such great rewards from it.

So, you’ve sent out the invites, and you’ve received nothing in return. How do you get all of your potential attendees to actually engage with and commit to your event? How do you measure the success of your event once it’s over? That’s where you can utilise the skills of telemarketing as the power of voice contact allows you to reach invitees on a more personal level. Speaking to someone one-on-one is the most direct form of marketing – you are able to gauge their interest.

You are able to fully reap the benefits of telemarketing by being able to target the right people. Many decision makers may be extremely hard to reach by email or other digital channels. As stated above, telemarketing offers a more direct way to engage with your target attendees. In addition to this, direct telemarketing allows us to tailor our approach to the attendee, altering the value and benefits to each individual by speaking to them directly and understanding their interests.

A two way conversation is always good to have – it forms the building blocks of a great relationship. By us calling your prospective customers first, you are able to have personal contact with your prospect, and they are able to have a bit of an insight to your business before attending your event.

Another useful thing for your company to take into account is that by talking to your prospects in a two-way conversation, you can begin to understand more about them before the event. In addition to utilising this to see how many attendees there will be, you will be able to use the information to help the sales team convert new clients.

In essence, telemarketing is the most effective & direct way in order to maximise return on investment  from any event that you hold, as telemarketing is able to get as many attendees as possible and then, if it is the way that your business layout works, you are able to nurture these attendees into prospects & ultimately new clients. This approach is great to use as a one-off when you have a certain event on, or in combination with a comprehensive outbound lead gen strategy. Either way, you are guaranteed to see a significant return on investment and a significant difference in results.

Need us to help with booking up your events? Call us today on 0333 207 0540 to find out more about our lead generation services.

How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.

Why Cost Per Lead Isn’t Always Best

Why cost per lead isn't always best

In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right?

 

Technically, yes.

 

However, with this type of ‘deal’, you are almost certainly sacrificing the quality of those leads. After trying this model, we found that volume quickly became the top priority to our telemarketing agents, which is the often the case for most businesses utilising this model. Understandably, businesses want to generate as many leads as possible in order to make the most amount of money that they can. However, this comes with compliance and quality issues.

 

In our eyes, quality should always be favoured over quantity, not only because we want to provide a high standard of service whereby our clients receive leads that are actually hot, but we know that the high-quality leads result in a higher chance of converting into new business, which aligns with our core company goal – to increase sales and revenue for our clients through telemarketing.

 

Choosing a Pay Per Lead business can also mean paying for leads that have also been sold to your competitors, which is how these models optimise efficiency; re-using data and selling them to multiple businesses for maximum profit. As a result, it’s more than likely that these contacts have already been offered the service you’re about to introduce, meaning they’ll have either already selected a competitor, or made the decision that they don’t want or need the product due to a competitor’s pitch. Our telemarketing ensures that all leads generated are exclusive to our clients, and therefore have a much higher chance of converting.

 

With our long-standing day rate model, we don’t profit much from a ‘one-off’ telemarketing campaign, simply due to set up costs and training. The only way we are successful is if our client rebooks and uses us as a part of their ongoing marketing strategy. This means that our clients can be rest assured that we are fully invested in their interests; doing everything we can to enforce the success of their campaign and produce good results accordingly.

 

Having a fixed day rate allows our clients to know exactly how much they’re spending each month, meaning they can forecast their costs in advance without any unexpected increases. This gives our clients more flexibility when planning their marketing strategy for the year and allows them to easily include us as a long-term ongoing outsourced service.

 

 

If you want to find out more about our telemarketing and lead generation services, get in contact on 0333 207 0540.

Why Growth Is Still Important at Your Peak

Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game.

Why growth is still important at your peak

One of the most important contributors to growth is retention. Retaining clients is a huge win for us – in fact, it’s the only way we profit. Knowing that a client has rebooked due to successful results and exceptional service is what we pride ourselves on; this helps us to prove concept for future prospecting. In order for business growth to materialise, we need to satisfy and preserve the clients who are currently investing in us by providing a service that meets and exceeds expectations. In turn, this encourages recommendations and word of mouth referrals – which is the best way to win new business – as trust has already been built, which is especially important in the telemarketing industry.

 

The next important step to implementing growth is to win new business on top of retaining current clients. Does your market know you exist? If not, you need to increase your marketing, as there are potential clients out there that need your service but haven’t heard of you, therefore you need to tell them. This is exactly what our service provides. Through lead generation and appointment setting, we raise brand awareness and find those prospects who are likely to be interested in our clients offering. Without that initial brand awareness, it’s hard to initiate business growth and increase sales. The key aspect to remember with telemarketing is that your audience may not be ready for your offering right now, but, if you make them aware that of your company’s presence and create an engagement that is memorable, they will remember you when they are ready – which is key, and ensures you have a longer sales pipeline.

 

The final thing to consider when managing business growth is to review whether the business is moving in the right direction, as this will reflect on your original goals. After all, you want your growth to be in correlation with everything you originally set out to achieve. The Lead Lab intends to facilitate and accelerate the growth of our clients, through this, we hope to retain those clients and build an exceptional reputation for our brand.  If our business wasn’t growing in that direction, we would have to question our processes and business concept. Part of business growth is establishing your brand and creating a deeper value to what it represents, this is crucial to us as we want to reflect an offering that produces a positive impact through brand awareness and provides warm sales leads that give businesses the opportunity to convert, and as a result, increase overall sales.

 

If you’re looking for methods to advance business growth and want to learn more about how we can help – call us on 0333 207 0540.