Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry.

We’re not going to lie to you, there is always risk when it comes to planning a telemarketing campaign – but then again, there is a risk with anything in life. There are many things that have to come into consideration when you are planning a telemarketing campaign. For extremely niche industries with this concern, we have specialised the way in which we deal with the process in order to answer any questions. As a result we can exactly determine how to create and tailor the campaign to make it a success.

Targeting the targets

If you have a business, you have a market. Even if it is very niche, every industry has a target market. Firstly, before we start your campaign, one of the first things that we do is look into understanding the types of businesses that you want to be working with. Some factors include the company size, turnover, location (local, national or international).

What’s the data?

When we find out all of this, we generally do some research to get an idea of approximately how many businesses will fall into your target market for a B2B campaign. In this way, we will be able to determine any other information that we need as well as what kind of campaign would work the best with you M.O. For example, for one company based in London, face to face appointment-setting might work the best for them. For another based in Devon, hotkey phone calls might work better for them. It is through this that we are able to see what size campaign will increase your ROI the most and allow you to have the most optimal results.

It may be said that for nicher industries and businesses, the data for extremely narrow target markets can be exceedingly harder to source. However, never say never. It doesn’t meant that it is impossible, it just means that maybe a shorter, more concise lead generation campaign would be the best for you. We always are aiming for the highest quality leads, and by having the sufficient amount of data to run a successful campaign and targeting the businesses you really want to be working with, rather than broadening your target market over what you actually what to be targeting and providing your company with low quality leads, we can actually make sure that the the leads that we generate for you are high quality and suitable for your business.

1 prospect, 2 prospect, 3 prospect, 4…

One concern that certain businesses may have with a narrower target market is the number of prospects that will be available for you to speak to and, whether you might actually be already speaking to certain prospects. Although in a lead generation campaign, we would not be fully selling to your potential prospect over the phone, we do still like to be able to fully deliver an accurate and compelling pitch with all the information that we have at our disposal  in order to ensure that the leads we return to your sales directors or pipeline are fully qualified and of the highest possible quality. Even if the sales pitch is slightly more complicated, we are the experts and we will simply adapt the campaign to account for this – it also doesn’t necessarily mean that the B2B telemarketing campaign was not a success.

To sum up, we can see that it is extremely unlikely that your business is too niche and unique for telemarketing. Telemarketing is the most direct way to help your business grow. Our lead generation and appointment setting campaigns are tailored to help your business – we will always be transparent and upfront about how beneficial a campaign would be. We have multiple lead generation solutions for you to choose from so The Lead Lab are certain to be able to benefit you greatly in some way.

Give us a call today on 0333 207 0540 to discuss your lead generation requirements further.

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is untapped in its potential – and we here at The Lead Lab are excited to announce our LinkedIn Lead Generation Campaign package.

Sit back, relax and let your sales pipeline build up by itself. Through our LinkedIn package, you can further increase your sales pipeline by maximising the way that you generate B2B leads digitally. In utilising your own LinkedIn profile, you are able to create a personalised and warm pitch to your prospective client. Through us growing your network, with targeted connection requests to businesses and job titles of people that you want to be working with means that you are able to expand the field of potential clients exponentially. In addition to this, a tailored message to each of these prospects can get you great leverage in front of prospects that are otherwise difficult to reach.

We are able to expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive more inbound traffic to your own website. It’s the perfect way to generate business leads whilst building your own personal brand, and the benefits of this will keep on reaping yourself long after any campaign with us can end.

Get in touch today to find out more about how we can get your LinkedIn campaign started up. Each campaign is fully customised to your needs and targets and we are completely transparent in our reporting system, involving constant adjustments to ensure maximum results. Call us on 0333 207 0540.

How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.

A Long Summer of Sales

Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth.

A LON SUMMER OF SALES

In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times in the season, therefore making contact rates difficult to maintain. Due to this difficulty in communication, June – August have always been our worst months, and until now, we have always accepted that.

 

However, this year has been different.

 

We looked back at the previous patterns of highs and lows and decided to do something about it. We ramped up our marketing and created a specific strategy to try and increase our brand awareness and emphasise our existence at a time where the contact rate was the lowest. From doing this, we found that we had built up a pipeline of interested prospects that we could speak to at a time that suited them best.

 

By making changes to our usual marketing plan and trying new channels, our whole sales pattern changed, which has shone a huge light on how significant marketing is for any company’s growth. This is the message we try to convey when speaking to prospects about lead generation; regardless of pre-determined opinions, it’s important to try new avenues and channels as one may be the catalyst to success.

 

When prospects are considering using telemarketing and lead generation, we urge them to think long-term. Our ultimate goal is to become a part of their ongoing marketing strategy, and to do that we need to provide good results. This consequently means that the only way we profit is if the client rebooks, and if they rebook, it usually means they are happy with the results produced from the campaign. This gives our customers solace as they know that in order for us to be successful, we need our clients to be successful.

 

Due to the incredible weather we’ve had, we have been able to do a lot more team activities. We’ve had barbeques in the sun over lunchtime, end of week meetings in beer gardens and sports day socials. As a company, we feel like this has really boosted morale and raised spirits within the office, which has shown in our results. For us, creating an environment that’s enjoyable to work in has always reflected in the success of the business.

 

If you’re looking for a new marketing channel to increase sales and boost business growth, get in touch on 0333 207 0540.

How to Handle Rejection – A Telemarketers Guide

If you are a telemarketer, it’s imperative to have ‘thick skin’. This industry has unfortunately been given a bad reputation in the past due to underhand sales techniques in the business to consumer industry, however, we overcome this through consistently high results and strong, moral brand values.

How to handle rejection - A telemarketers guide

Although it seems obvious, the best way to overcome rejection is through positivity. Remaining confident and in high spirits will allow you to carry on with the task you set out to achieve without becoming downhearted. Productivity will increase as less time will be spent dwelling on aspects that cannot be changed. It’s vital to remain positive when accepting the next call, as a negative, downbeat attitude will become apparent to the contact at the other end of the line and you will lose the sale before you have even begun. One of the most successful tips within telemarketing is to pick up the phone immediately after generating a lead, as that positive energy will pass on to the next prospect.

 

When handling rejection, it’s important to recognise where things go wrong and consequently learn from them to prevent them from occurring again. Telemarketers can then utilise peer to peer learning, which in turn helps the whole team to improve. Sharing experiences of what has worked and what hasn’t worked will help to eliminate problems for people quickly and more efficiently, making the whole operation run more smoothly. Otherwise, the whole team would be making the same mistakes and it would take a lot longer to become experts in the industry. We hold regular team meetings at the Lead Lab, during which we listen to call recordings of both good and bad sales pitches and analyse them together. This helps everyone understand the standard to which we work to as a company, so we can continue to generate successful results.

 

There are many occasions in telemarketing when the contact isn’t ready to buy at the specific time you call. That’s why it’s still important to get as much information across as possible; to inform them of why they do need the product you’re offering. After more consideration and discussions within their own business in the near future, they might come to the decision that they are ready to buy – and in that moment, you want to be in the forefront of their minds. This is achieved by communicating as a memorable brand and providing efficient information.

 

Lastly, negatives must always be changed into positives. Contacts may challenge certain aspects of the product/service you’re offering, but this is the best opportunity to convert them; their outlook may seem negative, but they are giving you the chance to answer their queries and investigate whether they can benefit from the product/service on offer. If, however, they are unlikely to benefit from the offer, we end the conversation politely and proceed to the next call. Ultimately, we do not want to waste anyone’s time – our sole mission is to improve people’s businesses, whether that is our clients or the prospects we are calling.

Why Growth Is Still Important at Your Peak

Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game.

Why growth is still important at your peak

One of the most important contributors to growth is retention. Retaining clients is a huge win for us – in fact, it’s the only way we profit. Knowing that a client has rebooked due to successful results and exceptional service is what we pride ourselves on; this helps us to prove concept for future prospecting. In order for business growth to materialise, we need to satisfy and preserve the clients who are currently investing in us by providing a service that meets and exceeds expectations. In turn, this encourages recommendations and word of mouth referrals – which is the best way to win new business – as trust has already been built, which is especially important in the telemarketing industry.

 

The next important step to implementing growth is to win new business on top of retaining current clients. Does your market know you exist? If not, you need to increase your marketing, as there are potential clients out there that need your service but haven’t heard of you, therefore you need to tell them. This is exactly what our service provides. Through lead generation and appointment setting, we raise brand awareness and find those prospects who are likely to be interested in our clients offering. Without that initial brand awareness, it’s hard to initiate business growth and increase sales. The key aspect to remember with telemarketing is that your audience may not be ready for your offering right now, but, if you make them aware that of your company’s presence and create an engagement that is memorable, they will remember you when they are ready – which is key, and ensures you have a longer sales pipeline.

 

The final thing to consider when managing business growth is to review whether the business is moving in the right direction, as this will reflect on your original goals. After all, you want your growth to be in correlation with everything you originally set out to achieve. The Lead Lab intends to facilitate and accelerate the growth of our clients, through this, we hope to retain those clients and build an exceptional reputation for our brand.  If our business wasn’t growing in that direction, we would have to question our processes and business concept. Part of business growth is establishing your brand and creating a deeper value to what it represents, this is crucial to us as we want to reflect an offering that produces a positive impact through brand awareness and provides warm sales leads that give businesses the opportunity to convert, and as a result, increase overall sales.

 

If you’re looking for methods to advance business growth and want to learn more about how we can help – call us on 0333 207 0540.