Title: Lead Generation Trends in 2023: A Snapshot of the Current Landscape Introduction: In the ever-evolving world of digital marketing, lead generation remains a crucial aspect of any successful business strategy. As we enter the year 2023, it is essential for marketers and entrepreneurs to stay up-to-date with the latest trends and techniques. This blog […]
b2b lead generation
B2B Sales Process — Everything You Should Know to Succeed
In today’s competitive market, the success of a B2B business relies heavily on its sales process. A well-defined B2B sales process not only helps businesses streamline their sales operations but also provides a clear roadmap to the sales team, making it easier for them to close deals and generate revenue. In this blog, we’ll discuss […]
Does Pay Per Lead Work for B2B Lead Generation?
Pay-per-lead (PPL) is a pricing model in which businesses pay for each qualified lead generated by a third-party firm. It is a popular pricing model in B2B lead generation as it offers a cost-effective solution for businesses to acquire high-quality leads without the risk of investing in unqualified leads. In this blog, we will explore […]
Are New Lead Generation Techniques Better than Traditional Ones?
In the constantly evolving world of business, it is essential to keep up with the latest trends and techniques to stay ahead of the competition. This applies to lead generation as well, where businesses are always searching for new and innovative ways to generate leads. In this blog, we will explore whether new lead generation […]
Can your old data be useful?
Here at The Lead Lab, when assessing new clients, part of our scouting process is to identify untapped opportunity and potential value in a business; value that can be profitable for our clients. It is part of what makes our services ideal for businesses looking to grow, as our clients often find our telemarketers can […]
The New Normal – Through the Eyes of the Marketing Manager
As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]
The New Normal – Through the Eyes of the Managing Director
As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]
The New Normal – Through the Eyes of a B2B Telemarketer
As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]
Start/Stop – When is it ever good to stop a marketing campaign?
We know – it seems weird to say, that we could want to stop a campaign, but hear us out. Sometimes, in marketing, there is good revenue and bad revenue. Occasionally, the bad revenue can outweigh the good revenue for both the client and the company. In this case, it doesn’t do anyone any good […]
3 Things You Should Be Asking Your Lead Generation Company
Maintaining an ever-evolving marketing and lead generation strategy is key for businesses to survive. If you want your business to find success, it’s vital that you make lead generation an integral part of your strategy. We hear so often from clients that they have been burnt before by Lead Generation and telemarketing companies. Whether you’re […]