In the ever-evolving landscape of digital marketing, lead generation stands as a cornerstone for businesses aiming to expand their customer base and boost revenue. The journey from a mere click on an ad to a successful conversion is a complex process that requires careful navigation and strategic implementation. Let’s delve into the intricacies of this […]
b2b lead gen
Can your old data be useful?
Here at The Lead Lab, when assessing new clients, part of our scouting process is to identify untapped opportunity and potential value in a business; value that can be profitable for our clients. It is part of what makes our services ideal for businesses looking to grow, as our clients often find our telemarketers can […]
The New Normal – Through the Eyes of the Managing Director
As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]
Start/Stop – When is it ever good to stop a marketing campaign?
We know – it seems weird to say, that we could want to stop a campaign, but hear us out. Sometimes, in marketing, there is good revenue and bad revenue. Occasionally, the bad revenue can outweigh the good revenue for both the client and the company. In this case, it doesn’t do anyone any good […]
3 Things You Should Be Asking Your Lead Generation Company
Maintaining an ever-evolving marketing and lead generation strategy is key for businesses to survive. If you want your business to find success, it’s vital that you make lead generation an integral part of your strategy. We hear so often from clients that they have been burnt before by Lead Generation and telemarketing companies. Whether you’re […]
5 Lead Generation Tactics to Complement B2B Telemarketing
For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem. When done right, blogging and posting on social networks as part of a […]
Is it better to use a telemarketing company or a telemarketing freelancer?
Nowadays, when looking for an outsourced B2B or B2C marketing campaign, there is so much out there in the big wide world. As a business, there are many questions that might arise when looking for marketing activity. Whether you want to be look for in-house or out-sourced, or what kind of marketing channels you want […]
Why telemarketing can be successful for you!
We understand that you may feel apprehensive when investing in a telemarketing plan, but the best way to experience power over your competitors is to include telemarketing in your strategy. Using internet marketing can be a disadvantage when trying to close the sale as most leads aren’t directly communicating with you. They are just reading […]
5 Reasons as to why Telemarketing can be Successful for you in 2020
Some people would say that telemarketing, telesales – even some telephones! – are outdated in 2020. However, we can definitively confirm that this is not the case. The best, well-rounded sales strategies are those that include some type of telemarketing & telesales. By fully implementing a telemarketing team within your marketing & sales activity is […]
How to boost event ROI
We have had some extremely successful telemarketing campaigns in the events sector. Events works very effectively with telemarketing, as they are one of the most effective ways to generate high quality leads and opportunities. You can see a great return on interest when going with a telemarketing agency as getting the right people to attend […]