Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry.

We’re not going to lie to you, there is always risk when it comes to planning a telemarketing campaign – but then again, there is a risk with anything in life. There are many things that have to come into consideration when you are planning a telemarketing campaign. For extremely niche industries with this concern, we have specialised the way in which we deal with the process in order to answer any questions. As a result we can exactly determine how to create and tailor the campaign to make it a success.

Targeting the targets

If you have a business, you have a market. Even if it is very niche, every industry has a target market. Firstly, before we start your campaign, one of the first things that we do is look into understanding the types of businesses that you want to be working with. Some factors include the company size, turnover, location (local, national or international).

What’s the data?

When we find out all of this, we generally do some research to get an idea of approximately how many businesses will fall into your target market for a B2B campaign. In this way, we will be able to determine any other information that we need as well as what kind of campaign would work the best with you M.O. For example, for one company based in London, face to face appointment-setting might work the best for them. For another based in Devon, hotkey phone calls might work better for them. It is through this that we are able to see what size campaign will increase your ROI the most and allow you to have the most optimal results.

It may be said that for nicher industries and businesses, the data for extremely narrow target markets can be exceedingly harder to source. However, never say never. It doesn’t meant that it is impossible, it just means that maybe a shorter, more concise lead generation campaign would be the best for you. We always are aiming for the highest quality leads, and by having the sufficient amount of data to run a successful campaign and targeting the businesses you really want to be working with, rather than broadening your target market over what you actually what to be targeting and providing your company with low quality leads, we can actually make sure that the the leads that we generate for you are high quality and suitable for your business.

1 prospect, 2 prospect, 3 prospect, 4…

One concern that certain businesses may have with a narrower target market is the number of prospects that will be available for you to speak to and, whether you might actually be already speaking to certain prospects. Although in a lead generation campaign, we would not be fully selling to your potential prospect over the phone, we do still like to be able to fully deliver an accurate and compelling pitch with all the information that we have at our disposal  in order to ensure that the leads we return to your sales directors or pipeline are fully qualified and of the highest possible quality. Even if the sales pitch is slightly more complicated, we are the experts and we will simply adapt the campaign to account for this – it also doesn’t necessarily mean that the B2B telemarketing campaign was not a success.

To sum up, we can see that it is extremely unlikely that your business is too niche and unique for telemarketing. Telemarketing is the most direct way to help your business grow. Our lead generation and appointment setting campaigns are tailored to help your business – we will always be transparent and upfront about how beneficial a campaign would be. We have multiple lead generation solutions for you to choose from so The Lead Lab are certain to be able to benefit you greatly in some way.

Give us a call today on 0333 207 0540 to discuss your lead generation requirements further.

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is untapped in its potential – and we here at The Lead Lab are excited to announce our LinkedIn Lead Generation Campaign package.

Sit back, relax and let your sales pipeline build up by itself. Through our LinkedIn package, you can further increase your sales pipeline by maximising the way that you generate B2B leads digitally. In utilising your own LinkedIn profile, you are able to create a personalised and warm pitch to your prospective client. Through us growing your network, with targeted connection requests to businesses and job titles of people that you want to be working with means that you are able to expand the field of potential clients exponentially. In addition to this, a tailored message to each of these prospects can get you great leverage in front of prospects that are otherwise difficult to reach.

We are able to expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive more inbound traffic to your own website. It’s the perfect way to generate business leads whilst building your own personal brand, and the benefits of this will keep on reaping yourself long after any campaign with us can end.

Get in touch today to find out more about how we can get your LinkedIn campaign started up. Each campaign is fully customised to your needs and targets and we are completely transparent in our reporting system, involving constant adjustments to ensure maximum results. Call us on 0333 207 0540.

Why Growth Is Still Important at Your Peak

Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game.

Why growth is still important at your peak

One of the most important contributors to growth is retention. Retaining clients is a huge win for us – in fact, it’s the only way we profit. Knowing that a client has rebooked due to successful results and exceptional service is what we pride ourselves on; this helps us to prove concept for future prospecting. In order for business growth to materialise, we need to satisfy and preserve the clients who are currently investing in us by providing a service that meets and exceeds expectations. In turn, this encourages recommendations and word of mouth referrals – which is the best way to win new business – as trust has already been built, which is especially important in the telemarketing industry.

 

The next important step to implementing growth is to win new business on top of retaining current clients. Does your market know you exist? If not, you need to increase your marketing, as there are potential clients out there that need your service but haven’t heard of you, therefore you need to tell them. This is exactly what our service provides. Through lead generation and appointment setting, we raise brand awareness and find those prospects who are likely to be interested in our clients offering. Without that initial brand awareness, it’s hard to initiate business growth and increase sales. The key aspect to remember with telemarketing is that your audience may not be ready for your offering right now, but, if you make them aware that of your company’s presence and create an engagement that is memorable, they will remember you when they are ready – which is key, and ensures you have a longer sales pipeline.

 

The final thing to consider when managing business growth is to review whether the business is moving in the right direction, as this will reflect on your original goals. After all, you want your growth to be in correlation with everything you originally set out to achieve. The Lead Lab intends to facilitate and accelerate the growth of our clients, through this, we hope to retain those clients and build an exceptional reputation for our brand.  If our business wasn’t growing in that direction, we would have to question our processes and business concept. Part of business growth is establishing your brand and creating a deeper value to what it represents, this is crucial to us as we want to reflect an offering that produces a positive impact through brand awareness and provides warm sales leads that give businesses the opportunity to convert, and as a result, increase overall sales.

 

If you’re looking for methods to advance business growth and want to learn more about how we can help – call us on 0333 207 0540.