In the ever-evolving landscape of business and professional networking, LinkedIn stands out as the go-to platform for B2B interactions. With over 740 million users worldwide, LinkedIn offers a goldmine of opportunities for businesses to connect with their target audience. However, finding the right prospects amidst this vast sea of profiles can be challenging. Enter LinkedIn […]
b2b prospecting
Does Pay Per Lead Work for B2B Lead Generation?
Pay-per-lead (PPL) is a pricing model in which businesses pay for each qualified lead generated by a third-party firm. It is a popular pricing model in B2B lead generation as it offers a cost-effective solution for businesses to acquire high-quality leads without the risk of investing in unqualified leads. In this blog, we will explore […]
The New Normal – Through the Eyes of the Managing Director
As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]
Start/Stop – When is it ever good to stop a marketing campaign?
We know – it seems weird to say, that we could want to stop a campaign, but hear us out. Sometimes, in marketing, there is good revenue and bad revenue. Occasionally, the bad revenue can outweigh the good revenue for both the client and the company. In this case, it doesn’t do anyone any good […]
3 Things You Should Be Asking Your Lead Generation Company
Maintaining an ever-evolving marketing and lead generation strategy is key for businesses to survive. If you want your business to find success, it’s vital that you make lead generation an integral part of your strategy. We hear so often from clients that they have been burnt before by Lead Generation and telemarketing companies. Whether you’re […]
5 Lead Generation Tactics to Complement B2B Telemarketing
For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem. When done right, blogging and posting on social networks as part of a […]
Is it better to use a telemarketing company or a telemarketing freelancer?
Nowadays, when looking for an outsourced B2B or B2C marketing campaign, there is so much out there in the big wide world. As a business, there are many questions that might arise when looking for marketing activity. Whether you want to be look for in-house or out-sourced, or what kind of marketing channels you want […]
Why telemarketing can be successful for you!
We understand that you may feel apprehensive when investing in a telemarketing plan, but the best way to experience power over your competitors is to include telemarketing in your strategy. Using internet marketing can be a disadvantage when trying to close the sale as most leads aren’t directly communicating with you. They are just reading […]
5 Reasons as to why Telemarketing can be Successful for you in 2020
Some people would say that telemarketing, telesales – even some telephones! – are outdated in 2020. However, we can definitively confirm that this is not the case. The best, well-rounded sales strategies are those that include some type of telemarketing & telesales. By fully implementing a telemarketing team within your marketing & sales activity is […]
Am I too unique for telemarketing?
It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry. We’re not going to lie to you, there is always risk when it […]