How to boost event ROI

We have had some extremely successful telemarketing campaigns in the events sector. Events works very effectively with telemarketing, as they are one of the most effective ways to generate high quality leads and opportunities. You can see a great return on interest when going with a telemarketing agency as getting the right people to attend an event is pivotal to achieve a return on investment.

Whether it’s a fabulous party, a glamorous dinner or a corporate conference, events are a great way of bringing likeminded people and organisations together. Events provides platforms for sharing knowledge, networking opportunities and allowing the host to present themselves as the number 1 within their industry. Hosting an event is extremely stressful but you can reap such great rewards from it.

So, you’ve sent out the invites, and you’ve received nothing in return. How do you get all of your potential attendees to actually engage with and commit to your event? How do you measure the success of your event once it’s over? That’s where you can utilise the skills of telemarketing as the power of voice contact allows you to reach invitees on a more personal level. Speaking to someone one-on-one is the most direct form of marketing – you are able to gauge their interest.

You are able to fully reap the benefits of telemarketing by being able to target the right people. Many decision makers may be extremely hard to reach by email or other digital channels. As stated above, telemarketing offers a more direct way to engage with your target attendees. In addition to this, direct telemarketing allows us to tailor our approach to the attendee, altering the value and benefits to each individual by speaking to them directly and understanding their interests.

A two way conversation is always good to have – it forms the building blocks of a great relationship. By us calling your prospective customers first, you are able to have personal contact with your prospect, and they are able to have a bit of an insight to your business before attending your event.

Another useful thing for your company to take into account is that by talking to your prospects in a two-way conversation, you can begin to understand more about them before the event. In addition to utilising this to see how many attendees there will be, you will be able to use the information to help the sales team convert new clients.

In essence, telemarketing is the most effective & direct way in order to maximise return on investment  from any event that you hold, as telemarketing is able to get as many attendees as possible and then, if it is the way that your business layout works, you are able to nurture these attendees into prospects & ultimately new clients. This approach is great to use as a one-off when you have a certain event on, or in combination with a comprehensive outbound lead gen strategy. Either way, you are guaranteed to see a significant return on investment and a significant difference in results.

Need us to help with booking up your events? Call us today on 0333 207 0540 to find out more about our lead generation services.

Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry.

We’re not going to lie to you, there is always risk when it comes to planning a telemarketing campaign – but then again, there is a risk with anything in life. There are many things that have to come into consideration when you are planning a telemarketing campaign. For extremely niche industries with this concern, we have specialised the way in which we deal with the process in order to answer any questions. As a result we can exactly determine how to create and tailor the campaign to make it a success.

Targeting the targets

If you have a business, you have a market. Even if it is very niche, every industry has a target market. Firstly, before we start your campaign, one of the first things that we do is look into understanding the types of businesses that you want to be working with. Some factors include the company size, turnover, location (local, national or international).

What’s the data?

When we find out all of this, we generally do some research to get an idea of approximately how many businesses will fall into your target market for a B2B campaign. In this way, we will be able to determine any other information that we need as well as what kind of campaign would work the best with you M.O. For example, for one company based in London, face to face appointment-setting might work the best for them. For another based in Devon, hotkey phone calls might work better for them. It is through this that we are able to see what size campaign will increase your ROI the most and allow you to have the most optimal results.

It may be said that for nicher industries and businesses, the data for extremely narrow target markets can be exceedingly harder to source. However, never say never. It doesn’t meant that it is impossible, it just means that maybe a shorter, more concise lead generation campaign would be the best for you. We always are aiming for the highest quality leads, and by having the sufficient amount of data to run a successful campaign and targeting the businesses you really want to be working with, rather than broadening your target market over what you actually what to be targeting and providing your company with low quality leads, we can actually make sure that the the leads that we generate for you are high quality and suitable for your business.

1 prospect, 2 prospect, 3 prospect, 4…

One concern that certain businesses may have with a narrower target market is the number of prospects that will be available for you to speak to and, whether you might actually be already speaking to certain prospects. Although in a lead generation campaign, we would not be fully selling to your potential prospect over the phone, we do still like to be able to fully deliver an accurate and compelling pitch with all the information that we have at our disposal  in order to ensure that the leads we return to your sales directors or pipeline are fully qualified and of the highest possible quality. Even if the sales pitch is slightly more complicated, we are the experts and we will simply adapt the campaign to account for this – it also doesn’t necessarily mean that the B2B telemarketing campaign was not a success.

To sum up, we can see that it is extremely unlikely that your business is too niche and unique for telemarketing. Telemarketing is the most direct way to help your business grow. Our lead generation and appointment setting campaigns are tailored to help your business – we will always be transparent and upfront about how beneficial a campaign would be. We have multiple lead generation solutions for you to choose from so The Lead Lab are certain to be able to benefit you greatly in some way.

Give us a call today on 0333 207 0540 to discuss your lead generation requirements further.

How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.