The chemistry between a telemarketer and the business they are representing isn’t something that can be forced through some kind of app (Tinder Telemarketing? Not so catchy). We think one of the most important ways to ensure the success of a telemarketing campaign is to get the perfect combination of personality, enthusiasm and knowledge for your product or service.
We like to get to know everyone in our office individually and match them to campaigns depending on their suitability. Finding out personal interests, experiences and preferences help us determine important factors that could be helpful when co-ordinating campaigns. This also makes our employees feel valued, as we love to get to know everyone on a personal level for team building and for office morale.
Finding out the past experiences of our telemarketers is essential. Whenever a telemarketer has direct experience working in a particular industry, we know to assign them to campaigns that are in, or relate to, that sector. We have used this approach many times in the past and it has been tremendously successful, some of those telemarketing agents have been working on an ongoing basis with our long-term clients for well over a year! They manage to pick up the terminology and ‘industry language’ quicker than most, allowing them to utilise their extra knowledge and answer questions that might be otherwise challenging for people new to the industry.
Our business model is designed to prove a concept and become part of our clients’ continuous marketing strategy – in fact, it’s the only way we profit– through mutual benefit. This is why finding ‘the perfect match’ means so much to us. When our clients rebook, it drives the telemarketer; increasing their motivation and passion for the product/service they are representing in the process. This is the key to a long-term relationship and ultimate success for both our client, and for us.
To find out more about our lead generation processes and how they might help your business growth, contact our Sales Director, Joe McWilliam, on 0333 207 0540.