A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI. Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have […]
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The Art of Closing Sales
Not everyone can be a good sales person, it takes a lot of drive and motivation to develop the necessary skills in such a competitive industry. When talking with our Managing Director and Group CEO, Toby Blatchford-Tagg, we discussed what it takes to make a successful sales executive. To build a career in telemarketing, it’s […]
Why Growth Is Still Important at Your Peak
Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game. One of the most important contributors to growth is retention. […]
Getting the Best ROI
When deciding to go ahead with a lead generation campaign, it’s important to know that you’re going to get a good return on investment. We know this and like to ensure a good ROI through a number of different factors. The first thing to consider when setting up a successful telemarketing campaign is the contact […]
Telemarketing Life Hacks
Telemarketing can be extremely complex; it’s a mixture of ingredients that contribute to a successful campaign – which is why it’s important for you to choose the right company to get good results (look no further!). Firstly, we think it’s important to keep your employees motivated and content in the workplace. After all, happy employees […]
Telemarketing – Breaking the Stigma
Unfortunately, it’s well known that telemarketing has a bad reputation. We spoke to our Managing Director and Group CEO, Toby Blatchford-Tagg, to see how he deals with the stigma and how he responds to this on a day-to-day basis. “I think that telemarketing gets a bad name from the consumer industry, I feel this came […]
Finding a ‘Match’ for Your Business
The chemistry between a telemarketer and the business they are representing isn’t something that can be forced through some kind of app (Tinder Telemarketing? Not so catchy). We think one of the most important ways to ensure the success of a telemarketing campaign is to get the perfect combination of personality, enthusiasm and […]
Telemarketing with a Sprinkle of LinkedIn
Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]
Bitcoin, The Craze That Caught Everybody’s Attention
In 2017, Bitcoin exploded. Over 40 billion dollars was invested into the cryptocurrency, which is why it’s been the main topic of conversation over the past 12 months. I spoke with our Managing Director, Toby Blatchford-Tagg, to find out his views and opinions on the matter. “The first time I really experienced the boom […]
Telemarketing Transparency
We strongly believe in building trust here at The Lead Lab, and to ensure that our clients have complete visibility over our telemarketing activities.