Why you should be using LinkedIn to maximise your Lead Generation Campaign

It is very rare to find someone nowadays that doesn’t have any form of social media. Be it Facebook, Twitter, Instagram or LinkedIn – whatever your poison of choice, there is definitely a social media of some sort for you to dig your teeth into.  Social Media is invaluable to Lead Generation – if you’re […]

Start-up’s & Lead Generation – A match made in heaven!

Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from  investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]

Am I too unique for telemarketing?

It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry. We’re not going to lie to you, there is always risk when it […]

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]

Slow and Steady Wins The Race

We have all heard the old adage ‘slow and steady wins the race’, and yes it is quite applicable to life, but funnily enough it can also be applied to telemarketing. It is a bit odd, most people think of sales as fast-paced, high energy kind of environment, but sometimes it pays off being slower […]

Dusting off the New Year Blues

How many of you have stuck to your New Year’s Resolutions? We can imagine that many a’ dry January have been ditched and gym memberships neglected, for what starts as a resolution, almost always ends in tradition (which ironically is to not carry out your new year’s plans). As the first month of the year […]

Why Cost Per Lead Isn’t Always Best

In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right?   Technically, yes.   However, with this type of ‘deal’, you are almost certainly sacrificing the quality of […]

Finding a ‘Match’ for Your Business

4 people on laptops, phones, tablets

    The chemistry between a telemarketer and the business they are representing isn’t something that can be forced through some kind of app (Tinder Telemarketing? Not so catchy). We think one of the most important ways to ensure the success of a telemarketing campaign is to get the perfect combination of personality, enthusiasm and […]