For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem. When done right, blogging and posting on social networks as part of a […]
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Telemarketing – The Heart of Multi-Channel Marketing
It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world. In today’s technological […]
Why you should outsource your Appointment Setting Services
How many times have you missed a doctor or dentists’ appointment? It’s sometimes so difficult in daily life to remember each and every little thing that you need to do. This is where we come in to help. Through our appointment setting services, we can make sure that the little things don’t get lost and […]
Why you should be using LinkedIn to maximise your Lead Generation Campaign
It is very rare to find someone nowadays that doesn’t have any form of social media. Be it Facebook, Twitter, Instagram or LinkedIn – whatever your poison of choice, there is definitely a social media of some sort for you to dig your teeth into. Social Media is invaluable to Lead Generation – if you’re […]
Start-ups & Lead Generation – A match made in heaven!
Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]
Am I too unique for telemarketing?
It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry. We’re not going to lie to you, there is always risk when it […]
LinkedIn Lead Gen as a Winning Formula
When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]
Slow and Steady Wins The Race
We have all heard the old adage ‘slow and steady wins the race’, and yes it is quite applicable to life, but funnily enough it can also be applied to telemarketing. It is a bit odd, most people think of sales as fast-paced, high energy kind of environment, but sometimes it pays off being slower […]
Dusting off the New Year Blues
How many of you have stuck to your New Year’s Resolutions? We can imagine that many a’ dry January have been ditched and gym memberships neglected, for what starts as a resolution, almost always ends in tradition (which ironically is to not carry out your new year’s plans). As the first month of the year […]
Why Cost Per Lead Isn’t Always Best
In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right? Technically, yes. However, with this type of ‘deal’, you are almost certainly sacrificing the quality of […]