Why you should be using LinkedIn to maximise your Lead Generation Campaign

It is very rare to find someone nowadays that doesn’t have any form of social media. Be it Facebook, Twitter, Instagram or LinkedIn – whatever your poison of choice, there is definitely a social media of some sort for you to dig your teeth into. 

Social Media is invaluable to Lead Generation – if you’re not already using LinkedIn for B2B Lead Generation, you should definitely start immediately. The power of LinkedIn is unquantifiable – there are millions of users – directors, managing directors, CEO’S to interns, starters and everyone in between. 

LinkedIn is the largest social media for B2B professionals in the world – with 467 million users worldwide and growing by 2 members every second, LinkedIn shows no signs of stopping. 

LinkedIn is an essential tool in B2B lead generation strategies. Stats show that 80% of B2B leads come from Linkedin. It is no surprise that LinkedIn is the most trusted social media for professionals and therefore, exactly the right place to look for leads and information. 71% of professionals feel that LinkedIn is a credible source for professional content, and a whopping 79% of B2B marketers view LinkedIn as an effective source for generating leads. 

Linkedin Lead Generation is so crucial to an effective campaign. At The Lead Lab, we use LinkedIn for B2B Lead Generation on a daily basis and we find it one of the most effective tools; if you want to know how we can help you with your Lead Generation or Digital Marketing, get in touch today to discuss further.