LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is untapped in its potential – and we here at The Lead Lab are excited to announce our LinkedIn Lead Generation Campaign package.

Sit back, relax and let your sales pipeline build up by itself. Through our LinkedIn package, you can further increase your sales pipeline by maximising the way that you generate B2B leads digitally. In utilising your own LinkedIn profile, you are able to create a personalised and warm pitch to your prospective client. Through us growing your network, with targeted connection requests to businesses and job titles of people that you want to be working with means that you are able to expand the field of potential clients exponentially. In addition to this, a tailored message to each of these prospects can get you great leverage in front of prospects that are otherwise difficult to reach.

We are able to expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive more inbound traffic to your own website. It’s the perfect way to generate business leads whilst building your own personal brand, and the benefits of this will keep on reaping yourself long after any campaign with us can end.

Get in touch today to find out more about how we can get your LinkedIn campaign started up. Each campaign is fully customised to your needs and targets and we are completely transparent in our reporting system, involving constant adjustments to ensure maximum results. Call us on 0333 207 0540.

How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.

Telemarketing with a Sprinkle of LinkedIn

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that.

TELEMARKETING WITH A SPRINKLE OF LINKEDIN

As an optional add-on, we team up with The Social Media Lab to supercharge our services to a different level. The Social Media Lab is our sister business and specialise in all things digital marketing, including Social Media Management, Facebook Advertising, Social Lead Generation and much more. We use their ‘LinkedIn Lead Machine’ to go hand-in-hand with our telemarketing process to maximise results.

 

The ‘LinkedIn Lead Machine’ is a new method of targeted prospecting to find potential new clients on LinkedIn. The Social Media Lab establishes a set criteria to match your target market and then connects with the appropriate contacts on your behalf, before sending them a personalised 2-staged message to explain the offering and why it would be suited to their business.

 

If a prospect responds positively, they are passed immediately to the telemarketer to follow up via a telephone call and/or email marketing. Evidence shows that a hot lead which is left for more than 48 hours becomes cold and uninterested, which is why this process is paramount.

 

Using a range of marketing channels is key because it allows us to achieve the best possible results. Utilising different touchpoints to reach the prospects who are most likely to be interested in your product, and by using multiple platforms to do so, you can appeal to the prospect in a way that is more suited to them as a personal preference; Heightening conversion rates and, in turn, increasing your sales.

 

We have had great success with this process, and although it is completely optional, we highly recommend this to get the upmost out of your campaign.

 

To find out more about this service, get in touch on 0333 207 0540, or alternatively, you can get in touch with the Managing Director of The Social Media Lab, Joe Rowbotham, on 0333 207 0549.

Adapting To Become Experts In Every Industry

In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour.

Adapting to become experts in every industry

In order to execute this, the first aspect is in-depth product training. This is something we invest a lot of time in before a campaign starts. We effectively want to become a part of your team. We understand that we will never know the product/service as well as the CEO does, but your terminology will become our second language, and our aim is to represent your company with the same enthusiasm and desire as your employees.

 

The upside for you is that you are – metaphorically speaking – gaining a new employee in the shape of one of our sales executives, without any of the employment pains. These pains include obligations such as sickness and holiday; any time off taken by the telemarketer are paid for by us, after which we then add the missing days to the end date of your campaign, meaning you don’t lose any money. Nowadays recruitment fees are colossal, which often makes it hard to increase your company headcount without facing a hefty bill. Another key issue is motivation, however, outsourcing means that your telemarketer will be in a room full of other enthusiastic sales people, providing healthy competition and an invaluable office buzz to assure your allocated telemarketer will be driven to pick up the phone. This is often a hard environment to recreate for in-house telemarketers in a quiet office.

 

Although our desire is to obtain a long-term relationship with each and every client, the reality is that sometimes this doesn’t happen. We don’t require long-term commitment when entering into a relationship with a new client, because we don’t want them to feel trapped. We think it’s important to prove concept and gain trust. Our service can be turned on and off like a tap, meaning we can downscale when needed, and more positively, upscale when things are going well. This is the sole reason why it’s so important for our telemarketers to be diverse and flexible because they could change clients (and industries) multiple times throughout their time with us.

 

We already have lots of experience in a wide range of industries. including the education sector – providing Mathletics software to schools, the hospitality sector – providing coffee to large corporate businesses including stadiums and hotels, and lastly, but not limited to, the energy technology sector – providing LED lighting to warehouses and factories. We’re never scared to apply our service to new industries we haven’t worked in before. This is because we passionately believe in what we do and ultimately, if it doesn’t work, we don’t want to waste your time or ours. We can say that we tried, and we learn from the experience, although this very rarely happens.

 

If you’re thinking of outsourcing lead generation, but you’re not sure how it would apply to your sector, get in touch with Joe McWilliam, our Sales Director here at The Lead Lab, to find out how we could benefit your business specifically and increase your business growth.

 

Call 0333 207 0540 today.

GDPR Storms ‘A Coming!

The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR)  is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over their personal data, and will be enforced throughout the whole of the EU.

Although the sound of the acronym will currently be giving a lot of people ‘the shivers’ due to the sheer severity of the breach fines (up to 2-4% of your annual turnover – yes, you read right…turnover, not profit) it will ultimately be beneficial for everyone. Having control over your personal data will bring spamming and unsolicited contact to an abrupt halt, which is good news for everyone, including those in the marketing industry. It’s good news for consumers because they will no longer be harassed by businesses, and it’s good news for organisations because it will bring back that element of trust, with consumers knowing their data is being handled correctly and professionally.

 

Here at the Lead Lab, everyone in our database has the right to access to all of their personal records on demand, when requested. This is a policy that we have always had in place, however, it becomes even more relevant with stricter laws coming in to place. As an extension to this, it’s important to recognise that all of our records are stored on a server based in the UK, with regular backups and restricted, safe password access.

 

All of the data we use for our telemarketing campaigns is kept with an audit log, so we can demonstrate exactly where our data came from and when we obtained it. It’s important to note that all of our records are direct opt-ins; meaning there is no assumed opt-ins or pre-ticked boxes. All of this information is currently being prepared for our website, so anybody can familiarise themselves with our policies and rest assured that we go above and beyond to make sure we are compliant with all regulations.

 

We always ensure that our processes are in the best interest of the people we are engaging with, which is why we think it’s important to talk about GDPR and make people aware of the changes that are going to occur in the now very near, future.

 

If you have any questions around the subject of GDPR or are interested in learning more about our lead generation services, please don’t hesitate to get in touch on 0333 207 0540.

Quality Trumps Quantity

Here at the Lead Lab, we always work by the ethos that quality trumps quantity. It’s what makes our service valuable and retainable. Telemarketing is a competitive industry and quality control is a major factor which affects both reputation and brand; two things we care about a lot.

 Quality Trumps Quantity

This ideology has shaped a lot of our processes, with our day rate proving to be a good example. The reason we work on a day rate is because our experience has shown this to be the best way to generate high quality leads through our telemarketers.

 

We believe that a ‘Pay Per Lead’ system encourages telemarketers to generate high volumes of ‘leads’ that do not necessarily qualify against client needs, which ultimately is a waste of the client’s time, the telemarketers time, and our time as a business.

 

We strive to be efficient and to provide a high return of investment for anybody who chooses to work with us, meaning that the significance of one lead conversion is of much higher value than 10 leads that do not convert.

 

We utilise quality control by having complete clarity with the client on what they want and what they describe as a lead, which can differ for every business dependent on sector, target market and location, as well as many other factors. We can then qualify any generated leads based on set criteria approved by the client, leaving no space for any misunderstanding from the telemarketer and no low-quality leads passed to the client – meaning that everybody is happy!

 

We spend a lot of time communicating with our clients before a campaign starts, mainly to understand the standards and culture of the business we’re working with. We never fall short on the representation of our clients, which is something we pride ourselves on and one of the most important values of our reputation.

 

 

To find out more about what we do and how we work, get in touch on 0333 207 0540 for a non-committal chat.

Artificial Intelligence – What Everyone’s Talking About.

Recent news suggests that scientists aren’t far from creating the ultimate customer service robot, and after considering the pros and cons, Toby Blatchford-Tagg, our Managing Director, gave us some insight into his thoughts and opinions on the matter and how it might affect our industry.

 

“17 years ago, when I started telemarketing, I used a ruler and highlighter to work through a call sheet. Now we have computers created with the fastest technology available, running web based software which dials multiple numbers at once, putting you through to the prospect which answers the quickest. Productivity is leaps and bounds above what it used to be.”

 Iphone X

Since the development of diallers and collaborative technologies such as Google Sheets and instant messaging services, it’s no wonder the technology industry has now progressed to Artificial Intelligence. There are constant improvements and upgrades being made to operating systems which are designed to carry out your actions faster and easier.

 

“Switching from a ruler and highlighter to auto diallers and multi-use spreadsheets in 20 years only makes me excited to see what the next 20 years will bring. Nobody knows what developments will be made, but it’s intriguing to predict the possibilities. I believe that in a further 50 years, there will be human-like technology that could potentially replace us.”

 

At present, nothing can replace human interaction and genuine synergy. Our telemarketers pride themselves on the personality they bring to the companies they represent. Building relationships and conversing with real interest are the keys to a successful campaign and we fully recognise that.

 

“There are so many opportunities to improve our industry in the next 10-20 years, it will be compelling to see how we adapt and develop as a result. Telemarketing is timeless unless they can make a machine communicate as well as a human, but that may never happen.”

 

 

To learn more about The Lead Lab and how we could help your business growth, talk to one of the team on 0333 207 0540.

Our Solution to Telemarketing Taboos

The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone.

We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, professional and all about personal engagement. Lochlan Choules, one of our most experienced telemarketers, talks us through some key potholes to avoid;

 

“You need to avoid coming across as ‘salesy’, so we don’t open a call with ‘how are you today?’ as this instantly shows you are trying to sell something which can annoy your prospect. Also, we don’t use ‘closed questions’, which is any type of question that would warrant a yes or no answer, as it doesn’t create an engaging conversation. For example, we don’t ask ‘is that something you would be interested in?’, because the prospect can say ‘no’ and then the conversation is hard to pull back in your favour.

 

The best way to engage with a prospect is to have an honest conversation with them. This means not talking over them, or rushing to get your message across. The other thing we have learnt is the importance of listening. If you listen attentively, you can pick up and talk about matters they have raised and you start engaging on a personal level, which is more likely to deliver results.

 

Some telemarketers are so used to ‘reading a script’ that they rush through the call and forget that the prospect is hearing your message for the first time, and it needs to be delivered at a good pace. Rushing through your pitch means the prospect might not understand or take in what you are saying, this irritates them and the call is, therefore, less likely to convert.  Rushing is also very unprofessional, as you must give the listener the time and space to respond, they aren’t just another number on your call sheet.

 

Another key practice is to steer away from unprofessional buzz words. A buzz word is a word you use to fill a gap in the conversation, such as ‘ideal‘ or ‘awesome’. This has recently become a bad habit in the telemarketing industry.”

 

We have created a culture of continuous improvement at the Lead Lab, so we regularly choose a few calls – a mix consisting of calls that have been converted, calls to clients who are not interested and agreed call backs – and listen back through them with the Account Manager. When calls are listened to retrospectively, we can really pick up on areas to improve and learn from. By listening and taking the time to analyse our telemarketing, we can avoid bad practices and allow our staff to benefit from the best practice of their experienced peers.

 

If you would like help with your lead generation and appointment setting, call The Lead Lab on 0333 207 0540.