It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world. In today’s technological […]
lead generation
Why you should outsource your Appointment Setting Services
How many times have you missed a doctor or dentists’ appointment? It’s sometimes so difficult in daily life to remember each and every little thing that you need to do. This is where we come in to help. Through our appointment setting services, we can make sure that the little things don’t get lost and […]
4 Lead Generation Tactics to Complement B2B Telemarketing
One of the biggest Lead Gen challenges for marketers in 2019 is getting prospects over the line to convert. When done correctly, B2B telemarketing works well. When done in conjunction with other Lead Generation tactics, B2B telemarketing works incredibly well. Blogging and posting on social networks as part of a B2B telemarketing strategy will definitely […]
Start-ups & Lead Generation – A match made in heaven!
Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]
LinkedIn Lead Gen as a Winning Formula
When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]
Looking back on 2018….
2018 was an exciting, busy, and ever-changing year for us over here at The Lead Lab. Looking back on the year has allowed our team to focus not only on our accomplishments but also to evaluate and improve on ways to overcome any challenges that came our way. Whilst we reflect on the year that […]
How a Telemarketer can Benefit Your Business
A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI. Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have […]
Why Cost Per Lead Isn’t Always Best
In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right? Technically, yes. However, with this type of ‘deal’, you are almost certainly sacrificing the quality of […]
A Long Summer of Sales
Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth. In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times […]
The Art of Closing Sales
Not everyone can be a good sales person, it takes a lot of drive and motivation to develop the necessary skills in such a competitive industry. When talking with our Managing Director and Group CEO, Toby Blatchford-Tagg, we discussed what it takes to make a successful sales executive. To build a career in telemarketing, it’s […]