One of the biggest Lead Gen challenges for marketers in 2019 is getting prospects over the line to convert.
When done correctly, B2B telemarketing works well. When done in conjunction with other Lead Generation tactics, B2B telemarketing works incredibly well. Blogging and posting on social networks as part of a B2B telemarketing strategy will definitely increase your conversion rate – and will reduce any fears that you have that your business will not meet its lead generation targets.
We have put together 4 ways to boost your lead volumes at the same time as your B2B telemarketing.
Maybe not in person, but definitely keeping your finger on the pulse with companies that you’re hoping to work with is good practice. Join in with conversations, keep your company at the forefront of people’s minds.
Everyone is important – whether they be potential client or not. Cherish every subscriber – they have shown engagement with your product or service early on, so a follow-up call from your B2B telemarketing team will be seen as a natural continuation of the buying process.
Blog it up:
To generate more leads from blogs and social media platforms, you must be updating regularly, educating your visitors and offering something valuable to them. Helpful and informative writing about your services can not only boost your SEO, it can positively impact the efforts that your B2B telemarketing is doing for your marketing.
Convert with care:
In order to help with SEO and boost lead volumes, you can offer appropriate Calls-To-Action alongside your blogs and social media posts. Prospects are way more likely to click on CTA’s that are clearly related to the topic of your content and direct them to further information about your company.
People like people:
It may be an obvious point, but include your contact information in every blog post or social network update.
If you want to actively generate leads – make sure that your prospect can contact you!
Some prospects qualify themselves as leads by enquiring about the benefits of your product and service.