Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game. One of the most important contributors to growth is retention. […]
marketing
Telemarketing – Breaking the Stigma
Unfortunately, it’s well known that telemarketing has a bad reputation. We spoke to our Managing Director and Group CEO, Toby Blatchford-Tagg, to see how he deals with the stigma and how he responds to this on a day-to-day basis. “I think that telemarketing gets a bad name from the consumer industry, I feel this came […]
Adapting To Become Experts In Every Industry
In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour. In order to execute this, the first aspect is in-depth product training. This […]
GDPR Storms ‘A Coming!
The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR) is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over […]
Why Telemarketing isn’t Going out of Fashion.
Here at the Lead Lab, telemarketing will always be current and valuable. That’s because we live and breathe it. Whilst we know that many people consider the word ‘telemarketing’ to carry negative connotations, we strongly believe this is simply due to a lack of knowledge around the service. Whilst speaking to our […]
Telemarketing for Europe’s Biggest Energy Technology Company
Telemarketing for Europe’s Biggest Energy Technology Company Suresense are an energy technology company who engaged The Lead Lab to reach out to UK manufacturers and through telemarketing campaigns set appointment for their sales team. The Lead Lab was not afraid to take on the largest energy technology company in Europe as their client and they […]