Slow and Steady Wins The Race

We have all heard the old adage ‘slow and steady wins the race’, and yes it is quite applicable to life, but funnily enough it can also be applied to telemarketing. It is a bit odd, most people think of sales as fast-paced, high energy kind of environment, but sometimes it pays off being slower across the mark. We show below how beneficial it is to take your time when setting up your business’s outsourced telemarketing services.

Practice makes perfect, and we like to practice a lot. One of the reasons that we are so thorough in the way that we set up campaigns is that we essentially become an extension of your business. We need the time to integrate ourselves deep into your M.O. in order to make sure that we are doing your company justice. This integration is due to the fact that we become essentially a part of your business – specifically for creating you new business and clients! Whilst we do understand that most clients do want to get up and running quickly, it is imperative that this initial period isn’t rushed. We need to have the time to be completely saturated in your business – we are professionals, but being professional means that we don’t want anything bad to happen. It definitely takes time. We want to do the best that we can do for your company and your campaign – and I’m sure that you would agree with us on that!

On a similar level, once a campaign has started, it can be easy to get caught up in it and want to see the results immediately! But telemarketing can be seen as being just like losing weight and getting fit – it takes time to see the results that you would want.  It is so beneficial for campaigns to wait to build up traction, we are an investment that will definitely pay off. Having that investment in long-term telemarketing campaigns do pay off, you just have to be patient. We are not here to be a quick fix for your business, part of our business is to build long-term relationships with our clients – we want to have a beneficial and fruitful business partnership for years to come.

We understand that after making an investment, some concerns may crop up if you aren’t seeing the results immediately that you would like to see. We understand that concerns after 1 month are common – it doesn’t meant that campaigns aren’t working, it just means that developing your returns on investment does take time. We have found that the best campaigns come when clients understand that long term telemarketing campaigns have long sales cycles.

As you can see – success is not always instant. In the case of the tortoise, and telemarketing, slow and steady will always win the race.

If you require any lead generation for your business – get in touch with us today on 0333 207 0540 and start your business growth!

Looking back on 2018….

2018 was an exciting, busy, and ever-changing year for us over here at The Lead Lab. Looking back on the year has allowed our team to focus not only on our accomplishments but also to evaluate and improve on ways to overcome any challenges that came our way.

Looking back on 2018

Whilst we reflect on the year that we have had, we can celebrate the exponential growth of the company. The Lead Lab has grown in leaps and bounds in the past year and our team has expanded to the biggest that it has ever been, meaning that our office is livelier than ever. Of course we all get the job done, but there are definitely some hijinks that occur within the office! This jovial feeling puts us in a great place to take on the cold dark days of the New Year.

 

Speaking of the team growth, much can be said for the way that this team growth that has motivated us more than ever as the business has thrived over the year. We have cultivated new relationships with the fantastic companies of Hale Events and Munroe Sutton alongside many more. With these new relationships came more opportunities for our business development executives to work in new, interesting and varying sectors. As a result of this, we now have experience and knowledge in multiple different business regions that we previously had none!

 

In addition to this, we have maintained and upscaled old relationships such as that of our one with Douwe Egberts. Over the past year, we have grown their sales exponentially and both we and they have thrived off of our relationship together. We look forward to taking on 2019 with them as we aim to emulate as well as exceed our success of the last year.

 

We cannot write this blog post without mentioning our sister company, Home Lead Gen. As in the years before, Home Lead Gen has grown from being our little sister to having one of its most successful and profitable years yet. After an extremely successful 2018, they are well set for a stellar 2019. As both companies go from strength to strength, there are huge opportunities to be gleaned from both The Lead Lab and Home Lead Gen.

 

So after looking back on 2018, what are we hoping for the year to come? We’re hoping to start off the new year with a bang. Our wishes for the new year are to generate responses from hard-to-reach prospects, develop business within new sectors and deepen existing client relationships. Our goals for 2019 is to push for even more expansion, growth and success. 3 qualities that will no doubt be achieved.

A Long Summer of Sales

Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth.

A LON SUMMER OF SALES

In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times in the season, therefore making contact rates difficult to maintain. Due to this difficulty in communication, June – August have always been our worst months, and until now, we have always accepted that.

 

However, this year has been different.

 

We looked back at the previous patterns of highs and lows and decided to do something about it. We ramped up our marketing and created a specific strategy to try and increase our brand awareness and emphasise our existence at a time where the contact rate was the lowest. From doing this, we found that we had built up a pipeline of interested prospects that we could speak to at a time that suited them best.

 

By making changes to our usual marketing plan and trying new channels, our whole sales pattern changed, which has shone a huge light on how significant marketing is for any company’s growth. This is the message we try to convey when speaking to prospects about lead generation; regardless of pre-determined opinions, it’s important to try new avenues and channels as one may be the catalyst to success.

 

When prospects are considering using telemarketing and lead generation, we urge them to think long-term. Our ultimate goal is to become a part of their ongoing marketing strategy, and to do that we need to provide good results. This consequently means that the only way we profit is if the client rebooks, and if they rebook, it usually means they are happy with the results produced from the campaign. This gives our customers solace as they know that in order for us to be successful, we need our clients to be successful.

 

Due to the incredible weather we’ve had, we have been able to do a lot more team activities. We’ve had barbeques in the sun over lunchtime, end of week meetings in beer gardens and sports day socials. As a company, we feel like this has really boosted morale and raised spirits within the office, which has shown in our results. For us, creating an environment that’s enjoyable to work in has always reflected in the success of the business.

 

If you’re looking for a new marketing channel to increase sales and boost business growth, get in touch on 0333 207 0540.

GDPR Storms ‘A Coming!

The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR)  is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over their personal data, and will be enforced throughout the whole of the EU.

Although the sound of the acronym will currently be giving a lot of people ‘the shivers’ due to the sheer severity of the breach fines (up to 2-4% of your annual turnover – yes, you read right…turnover, not profit) it will ultimately be beneficial for everyone. Having control over your personal data will bring spamming and unsolicited contact to an abrupt halt, which is good news for everyone, including those in the marketing industry. It’s good news for consumers because they will no longer be harassed by businesses, and it’s good news for organisations because it will bring back that element of trust, with consumers knowing their data is being handled correctly and professionally.

 

Here at the Lead Lab, everyone in our database has the right to access to all of their personal records on demand, when requested. This is a policy that we have always had in place, however, it becomes even more relevant with stricter laws coming in to place. As an extension to this, it’s important to recognise that all of our records are stored on a server based in the UK, with regular backups and restricted, safe password access.

 

All of the data we use for our telemarketing campaigns is kept with an audit log, so we can demonstrate exactly where our data came from and when we obtained it. It’s important to note that all of our records are direct opt-ins; meaning there is no assumed opt-ins or pre-ticked boxes. All of this information is currently being prepared for our website, so anybody can familiarise themselves with our policies and rest assured that we go above and beyond to make sure we are compliant with all regulations.

 

We always ensure that our processes are in the best interest of the people we are engaging with, which is why we think it’s important to talk about GDPR and make people aware of the changes that are going to occur in the now very near, future.

 

If you have any questions around the subject of GDPR or are interested in learning more about our lead generation services, please don’t hesitate to get in touch on 0333 207 0540.

Quality Trumps Quantity

Here at the Lead Lab, we always work by the ethos that quality trumps quantity. It’s what makes our service valuable and retainable. Telemarketing is a competitive industry and quality control is a major factor which affects both reputation and brand; two things we care about a lot.

 Quality Trumps Quantity

This ideology has shaped a lot of our processes, with our day rate proving to be a good example. The reason we work on a day rate is because our experience has shown this to be the best way to generate high quality leads through our telemarketers.

 

We believe that a ‘Pay Per Lead’ system encourages telemarketers to generate high volumes of ‘leads’ that do not necessarily qualify against client needs, which ultimately is a waste of the client’s time, the telemarketers time, and our time as a business.

 

We strive to be efficient and to provide a high return of investment for anybody who chooses to work with us, meaning that the significance of one lead conversion is of much higher value than 10 leads that do not convert.

 

We utilise quality control by having complete clarity with the client on what they want and what they describe as a lead, which can differ for every business dependent on sector, target market and location, as well as many other factors. We can then qualify any generated leads based on set criteria approved by the client, leaving no space for any misunderstanding from the telemarketer and no low-quality leads passed to the client – meaning that everybody is happy!

 

We spend a lot of time communicating with our clients before a campaign starts, mainly to understand the standards and culture of the business we’re working with. We never fall short on the representation of our clients, which is something we pride ourselves on and one of the most important values of our reputation.

 

 

To find out more about what we do and how we work, get in touch on 0333 207 0540 for a non-committal chat.

Bitcoin, The Craze That Caught Everybody’s Attention

In 2017, Bitcoin exploded. Over 40 billion dollars was invested into the cryptocurrency, which is why it’s been the main topic of conversation over the past 12 months.

Bitcoin, the craze that caught everybody's attention

I spoke with our Managing Director, Toby Blatchford-Tagg, to find out his views and opinions on the matter.

 

“The first time I really experienced the boom of Bitcoin was on my flight to Las Vegas last year. I stood up from my seat and nearly every passenger was watching the film ‘Banking On Bitcoin’ on their personal screens. I realised that Bitcoin was something that everyone has taken an interest in, and I wanted to find out more about it, which proved the marketing and PR had worked a dream.”

 

“I often relate it to our telemarketers working on their campaigns. The people who invested in Bitcoin want to promote it as much as possible, in order for their investment to rise. It works in the same way that a telemarketer wants to create as much brand awareness for their client to create success, as their own success and financial benefit lies within that client’s success.”

 

It’s not just the marketing which induced the success of Bitcoin, of course, the integral and intricate technology behind the digital currency is what creates its physical value, but when people spread the ‘buzz’, that value dramatically increases.

 

“However, Bitcoin’s value had dropped by a staggering 50% in the last month, and I believe this is largely due to 8 countries banning/illegalising the digital currency as it’s not backed by any central bank or government, which I think creates doubts in everybody’s mind. I’ve heard many stories of investments vanishing overnight, which is always a risk with web-based products.”

 

China and Russia are the two largest countries to have banned Bitcoin and reducing the currency’s potential, along with Nigeria, Columbia, Bangladesh, Bolivia, Vietnam and others.

 

“I did think about investing a long time ago, especially after seeing the characteristic similarities between our own telemarketing business. However, I personally prefer to invest my money in long-term projects, despite the slow return, as I feel assured that the investment isn’t going to go ‘out of fashion’”

 

Brand awareness is vital for any business growth, which is demonstrated by the Bitcoin craze. Here at The Lead Lab, that’s exactly what we do for our clients. We reach out to potential prospects and introduce our clients’ offering, getting their name out to people who would have never known they existed beforehand. Our success is in direct correlation to the success and retention of our clients, meaning their best interest is always at the heart of our campaigns.

 

To find out more about how we can generate leads for your business, get in touch on

0333 207 0540.

Artificial Intelligence – What Everyone’s Talking About.

Recent news suggests that scientists aren’t far from creating the ultimate customer service robot, and after considering the pros and cons, Toby Blatchford-Tagg, our Managing Director, gave us some insight into his thoughts and opinions on the matter and how it might affect our industry.

 

“17 years ago, when I started telemarketing, I used a ruler and highlighter to work through a call sheet. Now we have computers created with the fastest technology available, running web based software which dials multiple numbers at once, putting you through to the prospect which answers the quickest. Productivity is leaps and bounds above what it used to be.”

 Iphone X

Since the development of diallers and collaborative technologies such as Google Sheets and instant messaging services, it’s no wonder the technology industry has now progressed to Artificial Intelligence. There are constant improvements and upgrades being made to operating systems which are designed to carry out your actions faster and easier.

 

“Switching from a ruler and highlighter to auto diallers and multi-use spreadsheets in 20 years only makes me excited to see what the next 20 years will bring. Nobody knows what developments will be made, but it’s intriguing to predict the possibilities. I believe that in a further 50 years, there will be human-like technology that could potentially replace us.”

 

At present, nothing can replace human interaction and genuine synergy. Our telemarketers pride themselves on the personality they bring to the companies they represent. Building relationships and conversing with real interest are the keys to a successful campaign and we fully recognise that.

 

“There are so many opportunities to improve our industry in the next 10-20 years, it will be compelling to see how we adapt and develop as a result. Telemarketing is timeless unless they can make a machine communicate as well as a human, but that may never happen.”

 

 

To learn more about The Lead Lab and how we could help your business growth, talk to one of the team on 0333 207 0540.

Why Telemarketing isn’t Going out of Fashion.

 

 

Here at the Lead Lab, telemarketing will always be current and valuable. That’s because we live and breathe it. Whilst we know that many people consider the word ‘telemarketing’ to carry negative connotations, we strongly believe this is simply due to a lack of knowledge around the service.

 

Whilst speaking to our Managing Director, Toby Blatchford-Tagg, we discussed the benefits of telemarketing and why companies still revert to it as their number one marketing channel;

 

“I believe the biggest perk of using telemarketing is that it grants control over who you market your product to, meaning that you contact the people who you deem the most important and you can tailor your pitch to conform with different people and their needs. It also creates urgency; you get to speak directly with prospects immediately and in high volumes, meaning the efficiency levels are immense.”

 

Some people may question why they should fully invest in telemarketing when there are less costly marketing channels available, such as social media marketing or content marketing. We have been asked this many times, but we have complete confidence in our response;

 

“I believe it depends on the business in question. B2B businesses with high product/client values have the potential for high returns when using telemarketing due to a deeper and more personal engagement, this is because people want to fully understand the concept of something before investing money into it. However, social media can be really effective for consumers and when it’s used in conjunction with other channels.”

 

The negative association with telemarketing is something we tend to address when talking to businesses. Sometimes it can be due to a bad experience, or just simply down to misconception. We completely understand this, and prove concept to prospects by successful case studies and demonstrating our ideologies and our business model.

 

“The reason I think telemarketing gets a bad name is through ‘old school telemarketing techniques’, as I like to call them. This includes methods such as ‘phone bashing’ and harassing contacts until they are forced to listen. We steer very clear of this. In the B2B industry, the approach is much more formal and ‘non-salesy’. We like to contact people because we genuinely believe they will benefit from our client’s offerings. We also integrate our telemarketing with other channels such as email marketing, creating multiple touch points which might suit the prospect better.”

 

Toby started telemarketing when he dropped out of college 14 years ago, and wanted to earn money to travel the world. He saw the potential and was drawn in by the direct and ‘to the point’ approach, whilst having a great sense of satisfaction in assisting with the success, growth and sales that telemarketing offers to businesses.

 

“Telemarketing will be around forever, simply because you won’t ever be able to beat the genuine human interaction it offers. I strongly believe that, in my lifetime, there will not be any development that will replicate the engaging and captivating approach our telemarketers take.”

 

To find out more about what The Lead Lab do, call us on 0333 207 0540.