Customer Service – The Backbone To Any Business

If you were to ask any business owner, from any industry, how important customer service is to them, I’m certain they would stress how fundamental it is to their success. It can be the make or break of a company, and the sole reason why a prospect is retained and therefore becomes a repetitive buyer.

Customer Service

Customer retention is the ultimate goal, simply because the prospect is happy with the product/service they were provided with and therefore spending more money with your business, without the need for you to invest any money on acquiring that spend i.e. through marketing /advertising. Retaining customers also contribute to the channel that is ‘Word of Mouth’; recommending your business to like-minded people without incentivisation.  However, this is not a simple implementation.

 

To earn a returning customer, you need to ensure they have received the highest quality experience whilst buying your product or service. This includes good value for money, a high standard product in full working order, guidance through the buying process, contact on demand and reassurance on any questions they might have. Throughout our telemarketing campaigns, we ensure the highest visibility for our clients by keeping them up to date with the amount of leads we are generating, whether the leads are qualified and meet the predetermined criteria, who we are contacting on their behalf and if the telemarketer is using the correct terminology and language to fit your business model.

 

It’s also important to make the experience personal; we like to make every client feel valued by spending the time to assure the telemarketing campaign is running as they would like, whilst ensuring they are happy with the leads we are producing. This is extremely important to us; if our client wasn’t completely happy we would take immediate steps to try and change that. This is the main reason why we have consistent and regular communication with our clients, we prevent time from being wasted when the telemarketing campaign is live. We do this through weekly catch up calls between the client, the account manager and the telemarketer(s), whereby feedback and constructive criticism is welcomed and discussed.

 

The relationships we have with our clients are based upon trust, visibility and the delivery of good results, which is why we have a high percentage of customers who have on-going telemarketing campaigns with us rather than one-off trials. We like to prove concept by having a minimum spend of 20 days for each lead generation campaign, as we feel we need a sufficient amount of time to get a campaign off the ground and running effectively.

 

We love receiving feedback from people who have used our service, you can read our testimonials on our website or check out our Google Reviews. Alternatively, to find out more about what we do, call us on 0333 207 0540.

Bitcoin, The Craze That Caught Everybody’s Attention

In 2017, Bitcoin exploded. Over 40 billion dollars was invested into the cryptocurrency, which is why it’s been the main topic of conversation over the past 12 months.

Bitcoin, the craze that caught everybody's attention

I spoke with our Managing Director, Toby Blatchford-Tagg, to find out his views and opinions on the matter.

 

“The first time I really experienced the boom of Bitcoin was on my flight to Las Vegas last year. I stood up from my seat and nearly every passenger was watching the film ‘Banking On Bitcoin’ on their personal screens. I realised that Bitcoin was something that everyone has taken an interest in, and I wanted to find out more about it, which proved the marketing and PR had worked a dream.”

 

“I often relate it to our telemarketers working on their campaigns. The people who invested in Bitcoin want to promote it as much as possible, in order for their investment to rise. It works in the same way that a telemarketer wants to create as much brand awareness for their client to create success, as their own success and financial benefit lies within that client’s success.”

 

It’s not just the marketing which induced the success of Bitcoin, of course, the integral and intricate technology behind the digital currency is what creates its physical value, but when people spread the ‘buzz’, that value dramatically increases.

 

“However, Bitcoin’s value had dropped by a staggering 50% in the last month, and I believe this is largely due to 8 countries banning/illegalising the digital currency as it’s not backed by any central bank or government, which I think creates doubts in everybody’s mind. I’ve heard many stories of investments vanishing overnight, which is always a risk with web-based products.”

 

China and Russia are the two largest countries to have banned Bitcoin and reducing the currency’s potential, along with Nigeria, Columbia, Bangladesh, Bolivia, Vietnam and others.

 

“I did think about investing a long time ago, especially after seeing the characteristic similarities between our own telemarketing business. However, I personally prefer to invest my money in long-term projects, despite the slow return, as I feel assured that the investment isn’t going to go ‘out of fashion’”

 

Brand awareness is vital for any business growth, which is demonstrated by the Bitcoin craze. Here at The Lead Lab, that’s exactly what we do for our clients. We reach out to potential prospects and introduce our clients’ offering, getting their name out to people who would have never known they existed beforehand. Our success is in direct correlation to the success and retention of our clients, meaning their best interest is always at the heart of our campaigns.

 

To find out more about how we can generate leads for your business, get in touch on

0333 207 0540.

Model of Retention Is Our Model for Success

With the launch of the new website, it is likely to help reposition The Lead Lab within a very competitive market, the digital future is looking bright and ambitious for the company’s founder and managing director, Toby Blatchford-Tagg. Toby started out as an independent telemarketer in 2012, working from home for just one client. The client was so impressed that they asked Toby ‘is there more of you?’, as they wanted him to manage the telesales on other companies within their group…and so The Lead Lab was born out of a success necessity. Continue reading Model of Retention Is Our Model for Success