LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is untapped in its potential – and we here at The Lead Lab are excited to announce our LinkedIn Lead Generation Campaign package.

Sit back, relax and let your sales pipeline build up by itself. Through our LinkedIn package, you can further increase your sales pipeline by maximising the way that you generate B2B leads digitally. In utilising your own LinkedIn profile, you are able to create a personalised and warm pitch to your prospective client. Through us growing your network, with targeted connection requests to businesses and job titles of people that you want to be working with means that you are able to expand the field of potential clients exponentially. In addition to this, a tailored message to each of these prospects can get you great leverage in front of prospects that are otherwise difficult to reach.

We are able to expand the reach of your account by putting out regular, high-quality content that will both grow your network and drive more inbound traffic to your own website. It’s the perfect way to generate business leads whilst building your own personal brand, and the benefits of this will keep on reaping yourself long after any campaign with us can end.

Get in touch today to find out more about how we can get your LinkedIn campaign started up. Each campaign is fully customised to your needs and targets and we are completely transparent in our reporting system, involving constant adjustments to ensure maximum results. Call us on 0333 207 0540.

A Long Summer of Sales

Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth.

A LON SUMMER OF SALES

In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times in the season, therefore making contact rates difficult to maintain. Due to this difficulty in communication, June – August have always been our worst months, and until now, we have always accepted that.

 

However, this year has been different.

 

We looked back at the previous patterns of highs and lows and decided to do something about it. We ramped up our marketing and created a specific strategy to try and increase our brand awareness and emphasise our existence at a time where the contact rate was the lowest. From doing this, we found that we had built up a pipeline of interested prospects that we could speak to at a time that suited them best.

 

By making changes to our usual marketing plan and trying new channels, our whole sales pattern changed, which has shone a huge light on how significant marketing is for any company’s growth. This is the message we try to convey when speaking to prospects about lead generation; regardless of pre-determined opinions, it’s important to try new avenues and channels as one may be the catalyst to success.

 

When prospects are considering using telemarketing and lead generation, we urge them to think long-term. Our ultimate goal is to become a part of their ongoing marketing strategy, and to do that we need to provide good results. This consequently means that the only way we profit is if the client rebooks, and if they rebook, it usually means they are happy with the results produced from the campaign. This gives our customers solace as they know that in order for us to be successful, we need our clients to be successful.

 

Due to the incredible weather we’ve had, we have been able to do a lot more team activities. We’ve had barbeques in the sun over lunchtime, end of week meetings in beer gardens and sports day socials. As a company, we feel like this has really boosted morale and raised spirits within the office, which has shown in our results. For us, creating an environment that’s enjoyable to work in has always reflected in the success of the business.

 

If you’re looking for a new marketing channel to increase sales and boost business growth, get in touch on 0333 207 0540.

The Art of Closing Sales

Not everyone can be a good sales person, it takes a lot of drive and motivation to develop the necessary skills in such a competitive industry. When talking with our Managing Director and Group CEO, Toby Blatchford-Tagg, we discussed what it takes to make a successful sales executive.

The Art of Closing Sales

To build a career in telemarketing, it’s imperative to have a strong work ethic; many people say that lead generation is a numbers game, and to a certain extent it is – if you’re willing to be persistent and motivated, you are likely to close a sale.

 

“It’s important to have the ability to understand what people want to hear and how to build trust – you need to speak in their language. In order to achieve this, you need to be clever in the way you construct questions, ask them about their needs and pains and then explain how you can meet their needs and pains – crafting a personalised pitch is the best way to build a relationship.”

 

“Certain characteristics can be taught – it’s widely assumed that most sales people are loud extroverts, however, it’s not unheard of for quiet and reserved individuals to be successful at telemarketing, all they need is the drive and desire to do well.”

 

Lots of variables can affect sales on a daily basis. Data is one of the most important factors in the telemarketing industry, if you source a bad data set, it can affect performance regardless of the telemarketer’s ability.

 

‘Happy people sell – everyone reflects what they hear or see, meaning a positive, bubbly voice on the end of the phone is more than likely going to generate a positive response than someone who is audibly bored or miserable. We create a fun and competitive office atmosphere for our telemarketers, which always does the trick.”

 

Here at The Lead Lab, we work in a peer to peer learning culture where we push people to discuss and develop skills together. The best way to turn a weakness into a strength is by learning from someone who excels in that weak area. By doing this, our telemarketers become well rounded by tackling weak points and teaching strengths.

 

“When I started as a telemarketer, I felt that being quick to dial was imperative, if the prospect wasn’t interested, I’d move on immediately without dwelling. The trick is to reverse sell, i.e. get the prospect to sell to you. That way, you will have them discussing something they are passionate about, which is always the best way to win them over.”

 

“Being a good telemarketer simply comes down to how much you want it. There are lots of different skills you can teach an individual, such as opening lines, rapport building, closing techniques etc. but ultimately, the people who do really well are the people who WANT to do really well.”

 

 

If you want to learn more about our services and how lead generation could help increase sales for your business, get in touch on 0333 207 0540.

How to Handle Rejection – A Telemarketers Guide

If you are a telemarketer, it’s imperative to have ‘thick skin’. This industry has unfortunately been given a bad reputation in the past due to underhand sales techniques in the business to consumer industry, however, we overcome this through consistently high results and strong, moral brand values.

How to handle rejection - A telemarketers guide

Although it seems obvious, the best way to overcome rejection is through positivity. Remaining confident and in high spirits will allow you to carry on with the task you set out to achieve without becoming downhearted. Productivity will increase as less time will be spent dwelling on aspects that cannot be changed. It’s vital to remain positive when accepting the next call, as a negative, downbeat attitude will become apparent to the contact at the other end of the line and you will lose the sale before you have even begun. One of the most successful tips within telemarketing is to pick up the phone immediately after generating a lead, as that positive energy will pass on to the next prospect.

 

When handling rejection, it’s important to recognise where things go wrong and consequently learn from them to prevent them from occurring again. Telemarketers can then utilise peer to peer learning, which in turn helps the whole team to improve. Sharing experiences of what has worked and what hasn’t worked will help to eliminate problems for people quickly and more efficiently, making the whole operation run more smoothly. Otherwise, the whole team would be making the same mistakes and it would take a lot longer to become experts in the industry. We hold regular team meetings at the Lead Lab, during which we listen to call recordings of both good and bad sales pitches and analyse them together. This helps everyone understand the standard to which we work to as a company, so we can continue to generate successful results.

 

There are many occasions in telemarketing when the contact isn’t ready to buy at the specific time you call. That’s why it’s still important to get as much information across as possible; to inform them of why they do need the product you’re offering. After more consideration and discussions within their own business in the near future, they might come to the decision that they are ready to buy – and in that moment, you want to be in the forefront of their minds. This is achieved by communicating as a memorable brand and providing efficient information.

 

Lastly, negatives must always be changed into positives. Contacts may challenge certain aspects of the product/service you’re offering, but this is the best opportunity to convert them; their outlook may seem negative, but they are giving you the chance to answer their queries and investigate whether they can benefit from the product/service on offer. If, however, they are unlikely to benefit from the offer, we end the conversation politely and proceed to the next call. Ultimately, we do not want to waste anyone’s time – our sole mission is to improve people’s businesses, whether that is our clients or the prospects we are calling.

Why Growth Is Still Important at Your Peak

Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game.

Why growth is still important at your peak

One of the most important contributors to growth is retention. Retaining clients is a huge win for us – in fact, it’s the only way we profit. Knowing that a client has rebooked due to successful results and exceptional service is what we pride ourselves on; this helps us to prove concept for future prospecting. In order for business growth to materialise, we need to satisfy and preserve the clients who are currently investing in us by providing a service that meets and exceeds expectations. In turn, this encourages recommendations and word of mouth referrals – which is the best way to win new business – as trust has already been built, which is especially important in the telemarketing industry.

 

The next important step to implementing growth is to win new business on top of retaining current clients. Does your market know you exist? If not, you need to increase your marketing, as there are potential clients out there that need your service but haven’t heard of you, therefore you need to tell them. This is exactly what our service provides. Through lead generation and appointment setting, we raise brand awareness and find those prospects who are likely to be interested in our clients offering. Without that initial brand awareness, it’s hard to initiate business growth and increase sales. The key aspect to remember with telemarketing is that your audience may not be ready for your offering right now, but, if you make them aware that of your company’s presence and create an engagement that is memorable, they will remember you when they are ready – which is key, and ensures you have a longer sales pipeline.

 

The final thing to consider when managing business growth is to review whether the business is moving in the right direction, as this will reflect on your original goals. After all, you want your growth to be in correlation with everything you originally set out to achieve. The Lead Lab intends to facilitate and accelerate the growth of our clients, through this, we hope to retain those clients and build an exceptional reputation for our brand.  If our business wasn’t growing in that direction, we would have to question our processes and business concept. Part of business growth is establishing your brand and creating a deeper value to what it represents, this is crucial to us as we want to reflect an offering that produces a positive impact through brand awareness and provides warm sales leads that give businesses the opportunity to convert, and as a result, increase overall sales.

 

If you’re looking for methods to advance business growth and want to learn more about how we can help – call us on 0333 207 0540.

Getting the Best ROI

When deciding to go ahead with a lead generation campaign, it’s important to know that you’re going to get a good return on investment. We know this and like to ensure a good ROI through a number of different factors.

Getting the Best ROI

The first thing to consider when setting up a successful telemarketing campaign is the contact data. Data is one of the most important ingredients within lead generation, because it contains the contact information of the prospects you will be introducing your product to, and if the information is either invalid or incorrect, you’re not going to get very far. We have used the same provider for over 3 years, simply because we have consistently provided good results whilst using their data, which is fully GDPR compliant with paper trail evidence of opt-in information upon request – which is an important factor in our industry now.

 

Having an experienced telemarketer is a given when working with us, but it does massively assist in the smooth running of a lead generation campaign. Our clients have to put a lot of trust in a telemarketer when allowing them to represent their company, and a large part of our set up process requires plenty of communication between our clients, the account managers and the telemarketers to fully understand their company culture. When a client rebooks after an initial campaign, it allows the relationship to continue to grow, meaning the telemarketer can become more knowledgeable in the product/service they are promoting, and therefore become more confident when speaking to prospects on the phone.

 

As a company, we believe in creating a motivational and enjoyable environment for everyone in the office. We want people to be happy in the workplace, and not to dread coming into the office each morning. We know this is the best way to encourage good results. Setting realistic but challenging targets help create healthy competitiveness within the team, which is vital in the sales industry.

 

Another part of our set up process involves working closely with the client to produce criteria against which the telemarketers can qualify leads with. For many high value products and services, the contact needs to have certain qualities in order to be a worthwhile prospect. For example, one of our clients, The FD Centre, requires the prospect to operate within a business turning over at least £1 million to warrant the placement of a part-time Finance Director, who would be charging £1,000 a day for their service. Having criteria helps our telemarketers avoid booking meetings or passing through leads which definitely wouldn’t convert. This prevents time wasting whilst increasing productivity.

 

Lastly, it’s important to give your campaign enough time to get off the ground. Some campaign aspects can take time to develop, such as the telemarketer’s product knowledge, the efficiency of passing leads through to the relevant person within your business and testing different communication variables to find out which gets the best response. Being patient during this stage will allow you to see the processes which work best, thereafter you can expect to get good results consistently and a high ROI.

 

To find out more about our B2B telemarketing services call us for a non-committal chat on 0333 207 0540.

Customer Service – The Backbone To Any Business

If you were to ask any business owner, from any industry, how important customer service is to them, I’m certain they would stress how fundamental it is to their success. It can be the make or break of a company, and the sole reason why a prospect is retained and therefore becomes a repetitive buyer.

Customer Service

Customer retention is the ultimate goal, simply because the prospect is happy with the product/service they were provided with and therefore spending more money with your business, without the need for you to invest any money on acquiring that spend i.e. through marketing /advertising. Retaining customers also contribute to the channel that is ‘Word of Mouth’; recommending your business to like-minded people without incentivisation.  However, this is not a simple implementation.

 

To earn a returning customer, you need to ensure they have received the highest quality experience whilst buying your product or service. This includes good value for money, a high standard product in full working order, guidance through the buying process, contact on demand and reassurance on any questions they might have. Throughout our telemarketing campaigns, we ensure the highest visibility for our clients by keeping them up to date with the amount of leads we are generating, whether the leads are qualified and meet the predetermined criteria, who we are contacting on their behalf and if the telemarketer is using the correct terminology and language to fit your business model.

 

It’s also important to make the experience personal; we like to make every client feel valued by spending the time to assure the telemarketing campaign is running as they would like, whilst ensuring they are happy with the leads we are producing. This is extremely important to us; if our client wasn’t completely happy we would take immediate steps to try and change that. This is the main reason why we have consistent and regular communication with our clients, we prevent time from being wasted when the telemarketing campaign is live. We do this through weekly catch up calls between the client, the account manager and the telemarketer(s), whereby feedback and constructive criticism is welcomed and discussed.

 

The relationships we have with our clients are based upon trust, visibility and the delivery of good results, which is why we have a high percentage of customers who have on-going telemarketing campaigns with us rather than one-off trials. We like to prove concept by having a minimum spend of 20 days for each lead generation campaign, as we feel we need a sufficient amount of time to get a campaign off the ground and running effectively.

 

We love receiving feedback from people who have used our service, you can read our testimonials on our website or check out our Google Reviews. Alternatively, to find out more about what we do, call us on 0333 207 0540.

Telemarketing with a Sprinkle of LinkedIn

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that.

TELEMARKETING WITH A SPRINKLE OF LINKEDIN

As an optional add-on, we team up with The Social Media Lab to supercharge our services to a different level. The Social Media Lab is our sister business and specialise in all things digital marketing, including Social Media Management, Facebook Advertising, Social Lead Generation and much more. We use their ‘LinkedIn Lead Machine’ to go hand-in-hand with our telemarketing process to maximise results.

 

The ‘LinkedIn Lead Machine’ is a new method of targeted prospecting to find potential new clients on LinkedIn. The Social Media Lab establishes a set criteria to match your target market and then connects with the appropriate contacts on your behalf, before sending them a personalised 2-staged message to explain the offering and why it would be suited to their business.

 

If a prospect responds positively, they are passed immediately to the telemarketer to follow up via a telephone call and/or email marketing. Evidence shows that a hot lead which is left for more than 48 hours becomes cold and uninterested, which is why this process is paramount.

 

Using a range of marketing channels is key because it allows us to achieve the best possible results. Utilising different touchpoints to reach the prospects who are most likely to be interested in your product, and by using multiple platforms to do so, you can appeal to the prospect in a way that is more suited to them as a personal preference; Heightening conversion rates and, in turn, increasing your sales.

 

We have had great success with this process, and although it is completely optional, we highly recommend this to get the upmost out of your campaign.

 

To find out more about this service, get in touch on 0333 207 0540, or alternatively, you can get in touch with the Managing Director of The Social Media Lab, Joe Rowbotham, on 0333 207 0549.

Adapting To Become Experts In Every Industry

In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour.

Adapting to become experts in every industry

In order to execute this, the first aspect is in-depth product training. This is something we invest a lot of time in before a campaign starts. We effectively want to become a part of your team. We understand that we will never know the product/service as well as the CEO does, but your terminology will become our second language, and our aim is to represent your company with the same enthusiasm and desire as your employees.

 

The upside for you is that you are – metaphorically speaking – gaining a new employee in the shape of one of our sales executives, without any of the employment pains. These pains include obligations such as sickness and holiday; any time off taken by the telemarketer are paid for by us, after which we then add the missing days to the end date of your campaign, meaning you don’t lose any money. Nowadays recruitment fees are colossal, which often makes it hard to increase your company headcount without facing a hefty bill. Another key issue is motivation, however, outsourcing means that your telemarketer will be in a room full of other enthusiastic sales people, providing healthy competition and an invaluable office buzz to assure your allocated telemarketer will be driven to pick up the phone. This is often a hard environment to recreate for in-house telemarketers in a quiet office.

 

Although our desire is to obtain a long-term relationship with each and every client, the reality is that sometimes this doesn’t happen. We don’t require long-term commitment when entering into a relationship with a new client, because we don’t want them to feel trapped. We think it’s important to prove concept and gain trust. Our service can be turned on and off like a tap, meaning we can downscale when needed, and more positively, upscale when things are going well. This is the sole reason why it’s so important for our telemarketers to be diverse and flexible because they could change clients (and industries) multiple times throughout their time with us.

 

We already have lots of experience in a wide range of industries. including the education sector – providing Mathletics software to schools, the hospitality sector – providing coffee to large corporate businesses including stadiums and hotels, and lastly, but not limited to, the energy technology sector – providing LED lighting to warehouses and factories. We’re never scared to apply our service to new industries we haven’t worked in before. This is because we passionately believe in what we do and ultimately, if it doesn’t work, we don’t want to waste your time or ours. We can say that we tried, and we learn from the experience, although this very rarely happens.

 

If you’re thinking of outsourcing lead generation, but you’re not sure how it would apply to your sector, get in touch with Joe McWilliam, our Sales Director here at The Lead Lab, to find out how we could benefit your business specifically and increase your business growth.

 

Call 0333 207 0540 today.

GDPR Storms ‘A Coming!

The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR)  is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over their personal data, and will be enforced throughout the whole of the EU.

Although the sound of the acronym will currently be giving a lot of people ‘the shivers’ due to the sheer severity of the breach fines (up to 2-4% of your annual turnover – yes, you read right…turnover, not profit) it will ultimately be beneficial for everyone. Having control over your personal data will bring spamming and unsolicited contact to an abrupt halt, which is good news for everyone, including those in the marketing industry. It’s good news for consumers because they will no longer be harassed by businesses, and it’s good news for organisations because it will bring back that element of trust, with consumers knowing their data is being handled correctly and professionally.

 

Here at the Lead Lab, everyone in our database has the right to access to all of their personal records on demand, when requested. This is a policy that we have always had in place, however, it becomes even more relevant with stricter laws coming in to place. As an extension to this, it’s important to recognise that all of our records are stored on a server based in the UK, with regular backups and restricted, safe password access.

 

All of the data we use for our telemarketing campaigns is kept with an audit log, so we can demonstrate exactly where our data came from and when we obtained it. It’s important to note that all of our records are direct opt-ins; meaning there is no assumed opt-ins or pre-ticked boxes. All of this information is currently being prepared for our website, so anybody can familiarise themselves with our policies and rest assured that we go above and beyond to make sure we are compliant with all regulations.

 

We always ensure that our processes are in the best interest of the people we are engaging with, which is why we think it’s important to talk about GDPR and make people aware of the changes that are going to occur in the now very near, future.

 

If you have any questions around the subject of GDPR or are interested in learning more about our lead generation services, please don’t hesitate to get in touch on 0333 207 0540.