A Rewarding Telemarketing Campaign – is it a myth?

When working in sales, there is nothing better than building a really strong pipeline, and one of the most effective methods of doing that is by making calls and starting conversations with your key target market.  Implementing a successful telemarketing campaign is a process that many businesses do struggle to achieve. But with time, patience […]

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]

How to Handle Rejection – A Telemarketers Guide

If you are a telemarketer, it’s imperative to have ‘thick skin’. This industry has unfortunately been given a bad reputation in the past due to underhand sales techniques in the business to consumer industry, however, we overcome this through consistently high results and strong, moral brand values. Although it seems obvious, the best way to […]

Why Growth Is Still Important at Your Peak

Many businesses tend to slow down once they reach their perceived peak. Which is why it remains their peak and usually decreases ongoing. We think the key to success is to keep growing – even when you feel you’re at the top of your game. One of the most important contributors to growth is retention. […]

Customer Service – The Backbone To Any Business

Customer Service

If you were to ask any business owner, from any industry, how important customer service is to them, I’m certain they would stress how fundamental it is to their success. It can be the make or break of a company, and the sole reason why a prospect is retained and therefore becomes a repetitive buyer. […]

Telemarketing with a Sprinkle of LinkedIn

cupcake with sprinkles

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]

Adapting To Become Experts In Every Industry

In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour. In order to execute this, the first aspect is in-depth product training. This […]