Dusting off the New Year Blues

How many of you have stuck to your New Year’s Resolutions? We can imagine that many a’ dry January have been ditched and gym memberships neglected, for what starts as a resolution, almost always ends in tradition (which ironically is to not carry out your new year’s plans). As the first month of the year has come, we can reflect on the start of 2019 and decipher whether it was what we had hoped for.

January has historically been a good month in the telemarketing industry – which increases the pressure for us to kick-start the year on a high. With businesses making decisions on their budgets for the year ahead, it means they can consider lead generation as part of their marketing plan. This is fantastic news for us because it means we get to talk to new prospects who are actively looking to know more about what we do.

Winning new business is always exciting for us – as it is with anyone – because we love building new relationships and learning about new business cultures. It’s always a breath of fresh air when we acquire a client whose industry we haven’t worked in before because it expands our experience base. We’re extremely confident in our telemarketing and lead generation processes, so no matter what industry our client is in, as long as it’s B2B, we’re sure we can accommodate them and help them grow their business.

Another reason 2019 is also an exciting time is because it means we can build our relationships with existing clients. Many of our current clients such as Douwe Egberts (link) and The FD Centre (link) have been working with us for years now, this is the kind of relationship we aim for with our clients because it allows us to become a core part of their team and work on an on-going basis. This is always where we get the best results because our telemarketers can build up a meaningful pipeline and an on-going rapport with prospects, giving our service a top-quality customer service facet.

It’s important to note that during a telemarketing campaign, not every single person that picks up the phone will be ready for your product or even think that they need your product, but introducing your business is the most important part of what we do, because when they do come to the conclusion that they are ready to become a customer and benefit from your offering, your business will be at the forefront of their minds.

January 2019 has been our best month to date, which is fantastic news for everyone here at The Lead Lab including the telemarketers, the management team, sales team and marketing team! As a unit we have managed to make the first month of the year very successful and as we mean to go on. We’re all looking forward to seeing what the rest of the year brings us.

If you’re looking for a new channel to add to your marketing strategy this year, contact us on 0333 207 0540 for a non-committal chat.