How a Telemarketer can Benefit Your Business

A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI.

How a telemarketer can benefit your business

Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have considered before. For example, brand awareness is a huge after effect of telemarketing services, which really helps a business to reach a wider audience and introduce their offering to prospects that may not have otherwise found them. Creating an awareness of your business is one of the most important goals within marketing, simply because it allows people to know you’re there, which is the first step to selling. Building brand awareness also creates a long-term sales cycle, as it’s widely known that every decision maker you call is unlikely to be ready for your product at that moment in time. However, it’s paramount that you do contact them because you want to be the first company they think of when their need does arise. This means that consequently, you are highly likely to gain business from telemarketing after the initial campaign has been completed.

 

Directly communicating with your target market allows you to get an immediate response; the prospect will either be interested, or not at present. Either way, the prospect will have an understanding of your business, which is a positive. Providing this direct contact also gives the prospect an opportunity to ask questions and get immediate answers, which decreases the chances of doubt around your service. Telemarketing also creates a more personal experience with engaging human interaction, a rarity in the current marketing environment due to the development of technology and AI. Ultimately, we still believe that people buy from people, and providing a service whereby prospects get to speak to polite and friendly representatives is a lot more effective than using chatbots or automated marketing processes.

 

Another benefit to using lead generation through telemarketing is to reach a wide range of people in any location you want to target, whilst retaining a personal approach. This means that your business can mass market without compromise, as the prospect is presented with a product or service directly that is likely to benefit as they fit your target market.

 

Lastly, the biggest – and most obvious – benefit to telemarketing is the leads generated exclusively for you. All of our clients receive leads that are generated for them and only them. We don’t sell leads to other companies; it drastically reduces your conversion rates and sacrifices quality, which is not the type of service we want to provide.

 

Ultimately, telemarketing is the most direct and personal way to engage with potential prospects, if you’d like to know more about our processes and how a telemarketer can benefit your business, call us on 0333 207 0540.

Why Cost Per Lead Isn’t Always Best

Why cost per lead isn't always best

In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right?

 

Technically, yes.

 

However, with this type of ‘deal’, you are almost certainly sacrificing the quality of those leads. After trying this model, we found that volume quickly became the top priority to our telemarketing agents, which is the often the case for most businesses utilising this model. Understandably, businesses want to generate as many leads as possible in order to make the most amount of money that they can. However, this comes with compliance and quality issues.

 

In our eyes, quality should always be favoured over quantity, not only because we want to provide a high standard of service whereby our clients receive leads that are actually hot, but we know that the high-quality leads result in a higher chance of converting into new business, which aligns with our core company goal – to increase sales and revenue for our clients through telemarketing.

 

Choosing a Pay Per Lead business can also mean paying for leads that have also been sold to your competitors, which is how these models optimise efficiency; re-using data and selling them to multiple businesses for maximum profit. As a result, it’s more than likely that these contacts have already been offered the service you’re about to introduce, meaning they’ll have either already selected a competitor, or made the decision that they don’t want or need the product due to a competitor’s pitch. Our telemarketing ensures that all leads generated are exclusive to our clients, and therefore have a much higher chance of converting.

 

With our long-standing day rate model, we don’t profit much from a ‘one-off’ telemarketing campaign, simply due to set up costs and training. The only way we are successful is if our client rebooks and uses us as a part of their ongoing marketing strategy. This means that our clients can be rest assured that we are fully invested in their interests; doing everything we can to enforce the success of their campaign and produce good results accordingly.

 

Having a fixed day rate allows our clients to know exactly how much they’re spending each month, meaning they can forecast their costs in advance without any unexpected increases. This gives our clients more flexibility when planning their marketing strategy for the year and allows them to easily include us as a long-term ongoing outsourced service.

 

 

If you want to find out more about our telemarketing and lead generation services, get in contact on 0333 207 0540.

Telemarketing Life Hacks

Telemarketing can be extremely complex; it’s a mixture of ingredients that contribute to a successful campaign – which is why it’s important for you to choose the right company to get good results (look no further!).

Telemarketing Life Hacks

Firstly, we think it’s important to keep your employees motivated and content in the workplace. After all, happy employees mean happy clients – and a happy client is our goal. We do this through maintaining a positive, peer to peer culture within the office, and holding regular socials to keep the team close and increase team building skills. We have found that socialising with the whole team in a more relaxed setting allows everyone to really get to know each other and learn more about them – as opposed to just the job role they fulfil. We even take a trip to Ibiza once a year with the team, as giving everyone something to look forward to and get excited about creates a huge buzz in the office!

 

The ability to handle rejection is a must-have trait for any telemarketer. If they don’t have this, we know they will struggle with any campaign we undertake. In order to handle difficult situations, it’s crucial to remain positive and polite at all times. We want to generate leads, but we don’t want to be pushy, meaning it’s important to listen to, and respect what the prospect is saying. This is one of our core values.

 

Before any campaign begins, our telemarketers have to be knowledgeable. Providing a high quality of product training is paramount to us because it allows the telemarketer to be confident and passionate about the brand, whilst being capable to answer any questions that might arise, which consequently builds trust between the company and the prospect. Acquiring this knowledge also enables the telemarketer to truly believe in the company’s service and therefore become an enthusiastic brand advocate for the business, which will eventually become contagious during their conversations with prospects. Ultimately, we want to act as an extension of our client’s business, meaning that we have to know the product inside out. This is why we spend a lot of time to prepare each of our campaigns; to get to know the business and its background.

 

Finally, one of the best hacks to a successful telemarketing campaign is a targeted database. We want to be contacting prospects that are likely to be interested in our client’s offer, therfore we need to be contacting their target market – rather than just anyone – to increase the chance of conversion. We can source data for our clients through trusted providers (before you think it – yes, they are GDPR compliant providers!) or we can use a database provided by the clients themselves.

 

A mixture of these elements will allow your campaign to run smoothly whilst generating high quality and valuable results and opportunities.

 

To find out more about how lead generation could apply to your business specifically, get in touch with our Sales Director – Joe McWilliam – on 0333 207 0540.