About The Lead Lab

Bespoke LinkedIn outreach, run by real people.

We specialise in appointment setting and lead generation for professional services, working with businesses internationally and locally from our studio in Exeter, Devon.

Our story

The new approach to lead generation.

Toby started The Lead Lab in 2013 to help B2B firms get in front of the right people, consistently. Today we run LinkedIn outreach for businesses around the world, treating it as a steady daily activity, not something you switch on when things go quiet.

  • We do the work: data, messaging and every profile managed for you
  • In it for the long term: our team is incentivised on client success and retention
  • Quality you can count on: consistent volumes of outreach and qualified meetings
Meet your human team

The people behind your campaign.

Three people work on your campaign day to day. Pam is your main point of contact, but you can reach any of the team directly whenever you need them.

Toby, Founder & Group CEO

Toby

Founder & Group CEO

Toby founded The Lead Lab in 2013 and has spent more than a decade helping professional services firms turn LinkedIn into a consistent source of qualified meetings.

Pam, account manager

Pam

Account manager

Your day-to-day contact. Pam owns your campaign end to end: updates, questions, changes, anything at all. Book a Teams call with her whenever you need one.

Sasha, inbox manager & data builder

Sasha

Inbox manager & data builder

Manages the replies across your LinkedIn inboxes and builds and hand-cleanses your prospect lists, so no lead is missed and your targeting stays accurate.

Harry, strategy & creative partner

Harry

Strategy & creative partner

A senior strategist with 10 years’ experience running LinkedIn outreach at scale, and a creative director. Shapes the data strategy, message copy and creative behind your campaign, and reviews performance with Pam each month.

Clients

Trusted by businesses across the UK, US and Europe

The FD Centre
EY
Coface
Kenco
Nationwide Building Society
O2 Business
Mathletics
Douwe Egberts
Bark
Avison Young
Nest
Towergate Insurance Brokers
What clients say

Why clients stay.

“

The guys from The Lead Lab have been a key part of our business growth engine over the last 5 years. We’ve been delighted with their appliance of LinkedIn marketing science!

Sara Daw
Sara DawCEO, The CFO Centre
“

The Lead Lab were very professional and approachable. We spoke to many others in the industry, but Lead Lab had the edge. We were confident they could achieve our goals with us.

Adam Bray
Adam BrayGeneral Manager, Moving Hub UK
“

Before meeting The Lead Lab, we were trying outreach methods and felt like we were wandering in the dark. We tried international partners, but the communication barrier meant we couldn’t establish a clear stream of leads. We were very happy to find a partner that worked.

Frank Terry
Frank TerryCEO, Talent Shore

Ready to fill your diary?

Let’s get your first meetings booked. Book a call with the team, or get in touch, and we’ll show you exactly what your campaign would look like.