How it works

From first message to booked meeting.

Our team builds your data, writes your messaging, runs your profiles safely and manages every reply, so you only deal with the meetings.

Prepared for your businessClick the name to type your company. It updates across the site, including the GTM AI Brain.
1

Targeting

We build highly targeted prospect lists from premium data sources, so you reach the right decision-makers, faster.

2

Content

Our in-house copywriting team writes clear, personal, straight-to-the-point messages that get responses.

3

Outreach

Bespoke messages sent at scale across multiple LinkedIn profiles, reaching your ideal prospects compliantly.

4

Leads

Qualified leads delivered straight to your inbox so you can focus on building relationships and closing deals.

5

Follow-up

Included in every package. Follow up yourself, approve Lead Lab AI’s drafts, or let Lead Lab AI book the meetings for you.

LEAD LAB AI
Prospect list built to your criteria and checked by hand
1 · Your data, built & checked

Every list is cleansed by a real human.

No scraped lists. No bots. Our in-house data team builds your prospect list to your exact criteria (target industries, company size, current job title and geography), then checks every single contact by hand. Automated data is never perfect, so every list is cleansed by hand before it goes near your campaign.

  • Premium data from Cognism. Accurate, up-to-date lists with verified emails and direct dial numbers.
  • No Sales Navigator? No problem. We hold the subscription, so you don’t need one.
  • Built to your exact criteria
  • Every contact checked by a person
  • Nothing goes live until you approve it
2 · Intent data

Reach the buyers who are already in the market, before your competitors do.

✓ Included in every package

Message the people already looking.

A good list tells us who could buy. Intent data tells us who’s showing signs of buying right now. We layer buying signals on top of your prospect list, so the warmest people get a connection request first.

Click a signal to switch it on or off.

Your prospect list · ranked by intent

0 of 8 showing buying signals

    How the first message opens

    Sample data · names and companies obscured

    A cold list

    Everyone gets the same message in the order they happen to sit on the list. The person comparing suppliers this week waits behind 2,000 people who aren’t.

    An intent-led list

    We find the people with a reason to talk now, contact them first and give the message a natural opening. Same volume of outreach, more of it landing with buyers.

    We use signals to decide who to contact and when, and only mention them where it reads naturally.

    3 · Content creation

    How we create your messaging journey.

    1

    You share your material

    We send you an onboarding form with a content section, where you can share existing material such as sales decks, landing pages and your USPs for our writers to work from.

    2

    Real copywriters, not templates

    Our in-house copywriting team writes a concise, personalised messaging sequence for your business, tailored to your offer and your prospects.

    3

    You approve every draft

    Nothing goes out until you’ve signed it off, with unlimited revisions at any point during your campaign.

    Live campaign dashboard (sample data)
    4 · Our platform

    Everything in one place, fully managed for you.

    • Live campaign dashboard. Real-time reporting on connections, replies, leads and meetings.
    • Your private workspace. Profile seats matched to your package. Add more whenever you need.
    • One inbox for every profile. Advanced labelling and filtering, so leads never get missed.
    • Manage multiple campaigns at once, fully managed by your account team
    • A full walkthrough before you launch
    One inbox for every profile, with labels
    Response management

    No conversation goes cold.

    Every reply across your profiles is monitored and managed. Every lead is enriched with a mobile number and email where possible, and tracked in one shared sheet, with an API straight into your CRM.

    5 · Your profiles, protected

    We run every LinkedIn profile like it’s our own reputation on the line.

    ✓

    Stays inside LinkedIn’s limits

    Connection requests and messages are capped at a safe daily level, well below LinkedIn’s invitation cap.

    ✓

    Human-like pacing

    Activity is spread through your working hours with natural timing. Never sent in bursts, never at 3am.

    ✓

    Warmed up before full volume

    New and ID-verified profiles are built up gradually before your campaign runs at full speed.

    ✓

    Watched by real people, every day

    Our team checks every profile’s health daily and pauses activity at the first sign of a warning.

    Lead Lab AI · go-to-market brain

    We build your GTM AI Brain

    Your go-to-market in one place: who you sell to, what you sell, the proof, the objections and the rules. It's everything Lead Lab AI needs to reply like your best salesperson. Fill it in together on the call, then test it on a real-looking reply. Try it below: example answers are filled in, so overwrite them with your own.

    GTM AI Brain strength0%

    What you sell and where Lead Lab AI should send interested prospects.

    Meeting length
    Example answers are filled in. Overwrite them with your own. Everything stays in this browser.
    GTM AI Brain

    Test the brain Preview mode

    Follow-up your way

    Three ways to turn replies into booked meetings.

    Included in every package.

    OPTION 1

    You follow up

    We notify you by email every time a new lead comes in, with the full conversation and their mobile and email where possible. You pick it up and book the meeting yourself.

    WHERE MOST CLIENTS STARTOPTION 2

    Lead Lab AI drafts, you approve

    Lead Lab AI drafts a LinkedIn reply to every lead and emails it to you. Say yes to send it, or edit it first. Nothing goes out without your sign-off.

    OPTION 3

    Lead Lab AI books it for you

    Lead Lab AI replies to every lead within minutes, evenings and weekends included, and books the meeting straight into your diary. You just see the meetings arrive.

    Most clients start on Option 2 and move to Option 3 once they’re comfortable. Switch any time.

    Ready to fill your diary?

    Let’s get your first meetings booked. Book a call with the team, or get in touch, and we’ll show you exactly what your campaign would look like.