Category: Blog

Outbound Sales Sequences: How Many Touches Do You Actually Need?

Person typing on a laptop while building an outbound sales sequence

A well-built outbound sales sequence is a deliberately structured series of touches that each play a distinct role — earning attention, building a case, and eventually closing the loop — rather than a repetitive string of “just following up” messages that add nothing new each time. Teams that treat sequence design as a genuine craft, […]

Is Your LinkedIn Profile Costing You Replies?

Hands typing on a laptop while editing a LinkedIn profile

A LinkedIn profile built for B2B sales isn’t a CV — it’s the first thing a prospect checks after receiving your connection request or message, and what they find there either confirms you’re worth talking to or quietly kills the conversation before it starts. The highest-leverage changes are rarely cosmetic: a headline that states who […]

InMail vs Connection Requests: Which Wins on LinkedIn?

Person using a smartphone to send a LinkedIn message

InMail lets you message anyone on LinkedIn without a prior connection, at a real cost per send (credits included in premium plans, or purchased individually), while a connection request note is free but requires acceptance before you can send a full message — and the right choice between them depends on whether you need to […]