Multi-Threading in B2B Sales: Why Single-Contact LinkedIn Campaigns Stall Deals
If your LinkedIn outreach is landing well with one contact but deals are still stalling in procurement or going quiet after a promising first call, the problem usually isn’t your message — it’s that you’re only talking to one person inside an organisation that needs several people to say yes. Multi-threading, reaching and engaging multiple […]
Is AI Personalisation Killing Your LinkedIn Reply Rates?
AI personalisation isn’t killing your reply rates on its own — but the shortcut version most teams are using, where a tool inserts a first name and a scraped headline into a template and calls it “personalised,” absolutely is. Prospects can tell the difference between a message written about them and a message merely addressed […]
Multichannel Outreach Benchmarks: What ‘Good’ Looks Like in 2026
Most B2B teams still run LinkedIn, email and phone as three separate efforts with three separate owners, which is why prospects get a LinkedIn message on Monday, a near-identical cold email on Wednesday, and nothing else — when a genuinely multichannel sequence, where each touch references the last and channels are timed to reinforce rather […]
Referral Selling for Professional Services: How to Build a System That Works
Referral selling turns your best clients into an unpaid sales team: the fastest, cheapest, and highest-converting new business channel most professional services firms and agencies systematically under-invest in, because it feels less controllable than outbound. Built properly — with a defined trigger moment, a specific ask, and a simple tracking system — referrals can produce […]
Cold Email vs LinkedIn Outreach: Which Fits Your B2B Motion?
For most UK B2B agencies and consultancies, the honest answer is: use both, but let LinkedIn open the door and let email carry the follow-through — cold email still wins on scale and predictability, while LinkedIn wins on trust and reply quality, and a sequence that blends the two consistently outperforms either channel run alone. […]
GDPR for LinkedIn Outreach: A Practical Playbook for UK B2B Teams
GDPR doesn’t ban LinkedIn outreach or cold email in a B2B context, but it does set clear rules for how you can do it: you need a documented lawful basis (almost always “legitimate interests” for B2B), you need to collect only the data you actually use, you need an easy and honest way for people […]
Objection Handling in B2B Sales: A Framework for Handling Any Pushback
Objections in B2B sales aren’t rejections — they’re the buyer thinking out loud about the risk of saying yes, and the sales conversations that win are the ones that treat each objection as a request for more information rather than a wall to argue past. A simple four-step framework — acknowledge, clarify, respond, confirm — […]
LinkedIn Algorithm Explained: What Actually Drives Reach in 2026
The LinkedIn algorithm in 2026 optimises for one thing above all else: how long it can keep a viewer on the platform, which means it rewards content that generates genuine conversation in the first hour after posting far more than content that racks up passive likes over a week. Understanding that single priority — and […]
LinkedIn Sales Navigator: A Practical Playbook for B2B Prospecting
LinkedIn Sales Navigator earns its subscription fee only when you use its filters, alerts and lists to build a disciplined, repeatable prospecting workflow — most teams pay for the tool but never build the process around it, which is why it so often gets written off as “just LinkedIn with extra steps.” TL;DR: Sales Navigator’s […]
Video Messages on LinkedIn: Do They Actually Improve Reply Rates?
Personalised video messages on LinkedIn can lift reply rates significantly over plain text outreach, but only when they’re short, genuinely personal, and used at the right point in a sequence — a generic video sent at scale performs no better than a generic text message, and often worse, because it demands more of the recipient’s […]