Efficiency is key for start ups within their business model. A tighter budget is crucial to the success of a telemarketing/lead gen campaign for startups. Whether you have sourced your budget from investments, loan companies or another source – keeping a keen eye on the bank account is definitely something that all startups have to […]
telemarketing
Am I too unique for telemarketing?
It is an extremely common concern for companies that are looking into doing telemarketing for their business growth. It is definitely a legitimate concern, but your worries are usually unfounded. The answer is usually that telemarketing can be beneficial for any industry. We’re not going to lie to you, there is always risk when it […]
LinkedIn Lead Gen as a Winning Formula
When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]
Slow and Steady Wins The Race
We have all heard the old adage ‘slow and steady wins the race’, and yes it is quite applicable to life, but funnily enough it can also be applied to telemarketing. It is a bit odd, most people think of sales as fast-paced, high energy kind of environment, but sometimes it pays off being slower […]
Dusting off the New Year Blues
How many of you have stuck to your New Year’s Resolutions? We can imagine that many a’ dry January have been ditched and gym memberships neglected, for what starts as a resolution, almost always ends in tradition (which ironically is to not carry out your new year’s plans). As the first month of the year […]
Looking back on 2018….
2018 was an exciting, busy, and ever-changing year for us over here at The Lead Lab. Looking back on the year has allowed our team to focus not only on our accomplishments but also to evaluate and improve on ways to overcome any challenges that came our way. Whilst we reflect on the year that […]
How a Telemarketer can Benefit Your Business
A marketing strategy is always key to planning and facilitating growth within a business. When creating and managing your marketing strategy, it’s important to consider channels that will get the best results with the highest ROI. Implementing telemarketing as part of your marketing strategy will benefit your business in ways that you might not have […]
Why Cost Per Lead Isn’t Always Best
In the telemarketing industry, it’s becoming more and more common for businesses to offer a Pay Per Lead business model, which seems perfect to the prospect… after all, you’re only paying for the leads you get, right? Technically, yes. However, with this type of ‘deal’, you are almost certainly sacrificing the quality of […]
A Long Summer of Sales
Aside from the natural increase in everyone’s mood when the sun makes an appearance, we’ve had our best summer yet for sales, which has rocketed our business growth. In past years, we’ve always experienced a lull in the summertime, due to the fact that most senior decision-makers are out of the office at various times […]
The Art of Closing Sales
Not everyone can be a good sales person, it takes a lot of drive and motivation to develop the necessary skills in such a competitive industry. When talking with our Managing Director and Group CEO, Toby Blatchford-Tagg, we discussed what it takes to make a successful sales executive. To build a career in telemarketing, it’s […]