The New Normal – Through the Eyes of the Marketing Manager

As our usual way of work and life has been changed completely over the past couple of weeks, it has been a challenge for a lot of us to find the ‘new normal’. Working from home, when you’re so used to the office environment and camaraderie, is something that everyone from our offices had to […]

5 Lead Generation Tactics to Complement B2B Telemarketing

For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem.  When done right, blogging and posting on social networks as part of a […]

Why telemarketing can be successful for you!

We understand that you may feel apprehensive when investing in a telemarketing plan, but the best way to experience power over your competitors is to include telemarketing in your strategy. Using internet marketing can be a disadvantage when trying to close the sale as most leads aren’t directly communicating with you. They are just reading […]

A Rewarding Telemarketing Campaign – is it a myth?

When working in sales, there is nothing better than building a really strong pipeline, and one of the most effective methods of doing that is by making calls and starting conversations with your key target market.  Implementing a successful telemarketing campaign is a process that many businesses do struggle to achieve. But with time, patience […]

Telemarketing – The Heart of Multi-Channel Marketing

It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world.  In today’s technological […]

LinkedIn Lead Gen as a Winning Formula

When you think of social media marketing, you may think of the glamorous life of Instagram or maybe the ‘putting the world to rights’ warriors of Twitter – I can bet you that the business world of LinkedIn isn’t the top of the list when you think of marketing. It is a market that is […]

Our Solution to Telemarketing Taboos

The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone. We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, […]