Lead generation is an essential component of any successful sales and marketing strategy. It involves identifying potential customers and gathering their contact information so that sales teams can follow up with them and convert them into paying customers. While some businesses prefer to handle lead generation in-house, others choose to outsource this task to specialized […]
hot leads
Telemarketing – The Heart of Multi-Channel Marketing
It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world. In today’s technological […]
Telemarketing with a Sprinkle of LinkedIn
Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]
GDPR Storms ‘A Coming!
The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR) is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over […]
Our Solution to Telemarketing Taboos
The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone. We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, […]