Telemarketing can be extremely complex; it’s a mixture of ingredients that contribute to a successful campaign – which is why it’s important for you to choose the right company to get good results (look no further!). Firstly, we think it’s important to keep your employees motivated and content in the workplace. After all, happy employees […]
business growth
Finding a ‘Match’ for Your Business
The chemistry between a telemarketer and the business they are representing isn’t something that can be forced through some kind of app (Tinder Telemarketing? Not so catchy). We think one of the most important ways to ensure the success of a telemarketing campaign is to get the perfect combination of personality, enthusiasm and […]
Customer Service – The Backbone To Any Business
If you were to ask any business owner, from any industry, how important customer service is to them, I’m certain they would stress how fundamental it is to their success. It can be the make or break of a company, and the sole reason why a prospect is retained and therefore becomes a repetitive buyer. […]
Telemarketing with a Sprinkle of LinkedIn
Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]
Adapting To Become Experts In Every Industry
In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour. In order to execute this, the first aspect is in-depth product training. This […]
GDPR Storms ‘A Coming!
The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR) is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over […]
Quality Trumps Quantity
Here at the Lead Lab, we always work by the ethos that quality trumps quantity. It’s what makes our service valuable and retainable. Telemarketing is a competitive industry and quality control is a major factor which affects both reputation and brand; two things we care about a lot. This ideology has shaped a lot […]
Bitcoin, The Craze That Caught Everybody’s Attention
In 2017, Bitcoin exploded. Over 40 billion dollars was invested into the cryptocurrency, which is why it’s been the main topic of conversation over the past 12 months. I spoke with our Managing Director, Toby Blatchford-Tagg, to find out his views and opinions on the matter. “The first time I really experienced the boom […]
Artificial Intelligence – What Everyone’s Talking About.
Recent news suggests that scientists aren’t far from creating the ultimate customer service robot, and after considering the pros and cons, Toby Blatchford-Tagg, our Managing Director, gave us some insight into his thoughts and opinions on the matter and how it might affect our industry. “17 years ago, when I started telemarketing, I used […]
Our Solution to Telemarketing Taboos
The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone. We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, […]