5 Lead Generation Tactics to Complement B2B Telemarketing

For any marketing and sales professional, one of the biggest challenges that is faced is getting prospects to convert. Some might say that it’s easy to get someone interested in your product/service – but getting them to convert is a pressing problem.  When done right, blogging and posting on social networks as part of a […]

Telemarketing – The Heart of Multi-Channel Marketing

It used to be the case that companies would use one channel for their marketing and sales needs; one channel that was easily managed, quantified and analysed. B2B businesses are nowadays more digitally savvy and have become multichannel consumers, using a number of different tactics when marketing themselves out into the world.  In today’s technological […]

Telemarketing with a Sprinkle of LinkedIn

cupcake with sprinkles

Who doesn’t like sprinkles, anyway? Here at The Lead Lab, we think it’s important to go the extra mile and offer something a little bit different with our telemarketing. After all, our tagline is ‘We do things differently’, and we make sure we live up to that. As an optional add-on, we team up with […]