Adapting To Become Experts In Every Industry

In the life of a telemarketer, it is essential to adapt to the sector you are representing whilst carrying out a campaign. You need to become a ‘chameleon’ and become a part of the respective industry with a knowledgeable and experienced demeanour. In order to execute this, the first aspect is in-depth product training. This […]

GDPR Storms ‘A Coming!

data screen

The four letters that have been branded into everyone’s brain. The General Data Protection Regulation (GDPR)  is coming into action on May 25th,2018 and it’s a subject every organisation is making sure they’re ready for (or should be!). The regulations are being brought into place with the intention that individuals will have better control over […]

Bitcoin, The Craze That Caught Everybody’s Attention

Bitcoin

In 2017, Bitcoin exploded. Over 40 billion dollars was invested into the cryptocurrency, which is why it’s been the main topic of conversation over the past 12 months. I spoke with our Managing Director, Toby Blatchford-Tagg, to find out his views and opinions on the matter.   “The first time I really experienced the boom […]

Artificial Intelligence – What Everyone’s Talking About.

Recent news suggests that scientists aren’t far from creating the ultimate customer service robot, and after considering the pros and cons, Toby Blatchford-Tagg, our Managing Director, gave us some insight into his thoughts and opinions on the matter and how it might affect our industry.   “17 years ago, when I started telemarketing, I used […]

Our Solution to Telemarketing Taboos

The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone. We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, […]

Why Telemarketing isn’t Going out of Fashion.

    Here at the Lead Lab, telemarketing will always be current and valuable. That’s because we live and breathe it. Whilst we know that many people consider the word ‘telemarketing’ to carry negative connotations, we strongly believe this is simply due to a lack of knowledge around the service.   Whilst speaking to our […]