Our Solution to Telemarketing Taboos

The telemarketing industry is awash with bad practices, from salesy one line openers to not listening attentively to prospects on the phone. We take a more honest view to phone conversations and work very hard to steer our telemarketers away from bad telephone practices. Right from the get-go, our approach to phoning prospects is upbeat, […]

Why Telemarketing isn’t Going out of Fashion.

    Here at the Lead Lab, telemarketing will always be current and valuable. That’s because we live and breathe it. Whilst we know that many people consider the word ‘telemarketing’ to carry negative connotations, we strongly believe this is simply due to a lack of knowledge around the service.   Whilst speaking to our […]

How To Hit (And Exceed) Your Targets, ‘The Lead Lab Style’.

In sales, we believe there are three ways to keep at the top of your game, and in the telemarketing industry, we know all too well ourselves that remaining enthusiastic and motivated can be challenging at times. That’s why we implement our three golden rules into our selling strategy to help our agents hit – […]

Why We Benefit From Apprentices, and Why Apprentices Benefit From Us.

    Here at the Lead Lab, we have taken on 2 apprentices in the past 2 years. One of which is now the Managing Director of his own business, The Social Media Lab, whilst the other is steadily progressing into a more senior marketing role for the entire group of businesses.   In the […]

Making Employees Feel Comfortable in the Workplace

Here at The Lead Lab, we love to encourage differentially in the office. We promote this by employing a wide age range of people from different walks of life, supporting employees in their own ventures, and allowing employees to make their workspace as comfortable as possible for them.

In-House Telemarketing Vs Outsourced Telemarketing


  It’s widely known that generating leads and appointments through traditional telemarketing is a sure-fire way to steadily increase your business growth, but businesses often question why they would outsource this service, rather than employing somebody in-house to do the job. The answer to this is simple; to save money, receive a high standard service […]

The Integration of Marketing Channels

hands working on keyboard

  In 21st Century business culture, multi-tasking is a necessity if you want to be ahead of the game. Here in the Lead Lab office, our telemarketers are trained to use multiple channels in their marketing strategy from the get-go. This works for three main reasons… It increases the possibility of gaining the prospects’ attention […]

How to Make a Great First Impression on a Telemarketing Call

  A telemarketer has an extremely short window to create likability when talking to a high profile, busy decision maker. So why should they engage with a ‘cold caller’? Our answer to this is simple – we don’t want to hard sell a product, we want the prospect to buy into us and our beliefs […]