In-House Telemarketing Vs Outsourced Telemarketing


It’s widely known that generating leads and appointments through traditional telemarketing is a sure-fire way to steadily increase your business growth, but businesses often question why they would outsource this service, rather than employing somebody in-house to do the job. The answer to this is simple; to save money, receive a high standard service and utilise a flexible commitment strategy.


With our telemarketing services, all campaigns will be managed closely by an account manager, no matter how many agents you have working on your behalf. This means that each telemarketer receives personal engagement and support constantly throughout their working day. However, this may not be the case for agents in-house If they do not an experienced sales manager to help with queries as they arise.


When clients run a campaign with us, our agents will be in an office full of telemarketers, creating an atmosphere that builds success. The healthy competition and support allows them to “bounce off” of each other and build a buzz that drives them to reach and exceed their targets. A single in-house telemarketer might find it more challenging to maintain the same level of motivation, which would ultimately affect productivity levels.


The overhead costs of employing a telemarketer in-house can also add up to be quite substantial; holiday pay, bonuses, recruitment fees, technical equipment and telephony bills would all need to be included as standard costings. When our service is utilised, all sick days are extended on to your campaign end date; if the telemarketer couldn’t make it into work, it would cost us money, not you.


Finally, we know we are good at what we do. As telemarketing is our profession, it means we only require product training, not sales training. We know how to be passionate about a product and replicate the devotion of the people who care most about the business. As we have a fully structured management team, our telemarketers receive consistent sales training and improvement programmes, consequently they are always performing at the highest level possible.


Overall, having an outsourced telemarketer could help save you a lot of time and money whilst generating a high volume of leads. Needless to say, it’s a ‘win-win’ situation!


If you feel like outsourcing could help grow your business and want to discuss our services in further detail, please don’t hesitate to get in touch on 0333 207 0540.



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